B2B List Building Essentials

Building in-house list can be taxing or cumbersome for most B2B marketing companies. It takes time, and  human effort to build home-grown list. Despite the odds, every marketer aims to build a good share of in-house list.

Here're two valuable articles, resources on B2B list building strategy

Getting the right email address
Build trust and value before they subscribe ( http://www.email-marketing-reports.com)

4 Email List Building Essentials
Building the Foundation for a Healthy Email List( Source: Lyris)

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Top Sales Challenge!

• What's bothering you in achieving your sales targets?
• Is it the dearth of quality leads or the quantity of high value leads? 

This chart from Marketing Sherpa spots the top challenges. Meanwhile, let's find new ways to build new markets.

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How fresh is Your B2B Data

These 7 signs can indicate that your marketing data requires a second look.   

First there would be subtle signs and then you get the alarm bells ringing from all sides. If you fail to notice both, then you're headed for serious collision with law and repute.

If you start seeing early signs as noted below, it's time to prepare your data for early cleansing. 

These signs apply to any B2B data, and usually indicate that your data has run out of steam or just lost value.     

 7 fatal signs that your B2B data is old:

  

1) Increase in hard bounces

2) Low email delivery rates

3) Fewer response from users

4) Complaints from users

5) Too high un-subscribe rates

6) Low quality inquiries or call back request

7) Returned emails - User not found

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Good directions to boost IT purchases

While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process.  These founding serve as a guide post on the strategic framework for IT marketers.

Key findings include: 

• In most IT purchases, IT management is significantly involved
• The buck passes from IT Staff, then IT management and finally CIO approves the final purchase
• Resources used in vendor selection: Tech Publication, Tech Sites, Peers and White Papers
• While dealing with known vendors, IT purchase cycle is reduced by 2 months

With the bourgeoning information in hands of IT professionals, it's important for marketers to provide trusted content to make IT related purchase decisions. Providing information through articles, reviews, white papers gives IT marketers with opportunities to engage with IT stakeholders and key decision makers.

This post is sourced from the IDG Enterprise study:

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Treasure Chest for Resellers

Technology List Solution, consulting, & IT Data for Resellers

JD Edwards user lists provides niche B2B data to the mailing list brokers. We offer dependable list with in-depth selections suitable for instant marketing. Our reliable B2B list in technology segments offer fast, easy, access to the freshest lists, 24 hrs a day!

We offer special discounted pricing offers for our resellers and channel partners. Apart from reduced pricing, we give continued support services to our resellers to enhance the efficiency of their services. Our reseller programs are designed to help you help your clients target the best mailing list for their markets.

By joining our reseller program, you'll enjoy:

• Attractive wholesale list pricing
• Easy and secure online ordering
• FREE Counts and Quotes
• Consultative support
• Fast Turn-Around

Greatest Selection - The Digital Reseller Vault
You'll be delighted with our list quality; affordable pricing and in-depth data segments that can help you service your customers. Join our reseller program today, and become our partners with us on new technology, IT lead generation, ready-to-use marketing list, and custom database creation.

Please sign-up to talk to our reseller agent & see how we can help.

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JD Edwards Training/Consultants List

Are you looking for JDE professionals to promote your JD Edwards training solutions?

Are you looking for JDE professionals to promote your JD Edwards training solutions?

If yes, you've come to the right specialist who can source JDE users as per your desired criteria. We can maximize the effectiveness of your investment and campaign. Get the word out sending personalized invitation to potential attendees.

You can also use our extended list of professionals working in other domains for cross-promoting your training service. We can deliver the list based on location, industry or based on title.

Most of our past clients has used our list to promote JDE training across JDE EnterpriseOne and JD Edwards World products. Our clients used our permission list to inform and get registration for training in Financial, Distribution, Manufacturing, payroll and Human Resources.

We'll assist marketing leaders by:

★ Drawing a detailed list based on your list requirement
★ Identify and prioritising data based on markets
★ Give accurate insight to your team on expected results
★ Helping, you to drive better performance and results
★ Getting 40% more quality visitors to your website

Other related solutions for database marketers includes campaign sending and tracking tool for real-time analysis of your campaign.

Fill out our service inquiry form and we'll contact you shortly.

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JD Edwards - Updated ERP CRM Data Cards -

• Oracle Applications Users List 114,499
• PeopleSoft Applications Decision Makers List 16,320
• SAP Applications Users List 65,131
• ERP IT Decision Makers List 34,081
• ERP Decision Makers List 101,930
• CRM Application Users List 236,788

After painstaking sorting of data from different sources, and appending data from reputed list vendors we have come with the freshest data on ERP/CRM user.

List is created after identifying companies, executives, influencers, IT department decision makers who has the puchasing capability in their repsective roles & companies. This list will be refreshed every 45 days to maintain list freshness & effectiveness.

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JDE Human Resource Management Core Module - User data

User of Oracle's JD Edwards Human Resources module enables users to automate many of the tasks associated with HR administration. Human resource professionals from large to medium sized business use this tool to implement workforce planning, employee development, recruitment, and watch over employee spending.

Our JDE HR Executives data contains the most knowledgeable and influential HR executives from across North America. We created this specialized list for ERP consultants, ERP training firms and third-party firms to promote their products/services to this niche group.

Features of Human Resource List for ERP marketing

Our verified list contains name, title, location, industry and contact information of human resource executives, HR personnel from North America. Apart from the regular details, we also customize JD Edwards Human resource executive list as per the requirement of our client. This includes sorting by location, by SIC code, by revenue, etc.

How do you benefit from our JDE HR list

You can use it to:

• Promote biz specific campaigns
• Spread your brand name to new prospect base
• Increase accuracy of marketing
• Add new prospect/customers to your data
• Improve ROI from marketing

Have Debbie contact you

Enter your name, phone number & email address where you can be reached.

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How world is becoming SOCIAL

The world's biggest.. How social media has changed the world

View more presentations from David Campbell.

Another interesting social media super bowl PPT.

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Reclaim Your Marketing Database

Is my marketing contact list:

• Cleaned, Current, and standardized (address format, valid zip4+/area code)?
• Void of duplicates?
• Aligned with my target market?
• Evaluated for relative demand?
• Prioritized on revenue?
• Segmented for vertical markets?
• Formatted to integrate with a Customer Relationship Management (CRM) System?

If your answer is no, them it's time to work on these virtual assets. Get it done in-house

or hire an expert to do it for you. Either way, get it back to shape or refine the data with value-added properties.

Click here to get an expert to evaluate your in-house data or submit your details here.

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JDE Manufacturing # 1- JDE Module Segment List -

How exposed are you?

So much is at stake when you're eying niche business in enterprise segment. That's why you need the right targeted list to up-sell and cross-sell your products/services. Having high quality list of user from ERP is critical to your lead generation. We help you to identify the right gaps in the market with niche biz list. Take the first step towards reaching them.

JDEdwards EnterpriseOne Manufacturing Communities
Oracle's JD Edwards EnterpriseOne Manufacturing software user list is a specialist list segmented by users currently using JDE manufacture module. Our data has been complied from multiple sources. We have procured some portion of list from conferences, Oracle user groups, list vendors, JD Edwards user community IT trade shows and through in-house research.

List count of JD Edwards Manufacturing users in our database

Total Records Available: - 7,583 Executives
( updated as on 2/28/10)

JD Edwards Manufacturing is a solution in Oracle’s JD Edwards EnterpriseOne Supply Chain Management family of applications.

Title in JD Edwards EnterpriseOne – Manufacturing

• Decision Makers
• Operations Managers
• Business Analysts
• Master Schedulers
• Production Personnel
• Accountants
• IT Personnel
• Planners
• Procurement Specialists

Oracle | JD Edwards EnterpriseOne's manufacturing suite for organizations that manufacture, construct, distribute, service, or manage products or physical assets.

JD Edwards Manufacturing Product Modules solutions

• Demand Flow Manufacturing
• Manufacturing – ETO, PDM, Shop Floor
• Quality Management
• Requirements Planning
  

Most buyers of JDE Manufacturing module

• Hiring/ Executive Search / Recruitment
• Newsletter subscribers
• Conferences
• Third party application and solutions
• Installation
• Up-sell & cross-sell

Please sign-up to get instant quote and updated list of Oracle JDE user base. Get instant reach across the right tech-audience. Promote and deliver.

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Business Email Message Check List In One Glance

Email message check list for newbies

Is it easy for users to unsubscribe?

Does unsubscribe button work?

Is your message signed by a real person?

Is the topic relevant to the recepient?

Does you email get to the in-box at the most receptive time?

Is there any beneficial content in the email?

Did you include the link to the privacy statement?

Does it include a disclaimer?

Is the content short and sweet?

Is it free from spam trigger words?

Do you have a clear call to action?

Did you create a plain-text version of the email?

Is the email color cosistent with the brand image?

Have you personlized the message?

Did you include ALT tags for images?

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B2B Email Killer - Top Spam Trigger Word List

How to avoid the big red flag!

To send effective business-to-business email it is necessary to avoid inadvertent usage of spam trigger words. This list contains the list of common spam words that sneak into most of the business emails.

Many technology marketers frequently commit the mistake of using spam tainted words in the copy. As new words get into the spam list, it's important to check the spam score of your copy before you hit the send button.

Here's the top 80 Spam words in Business-to-business emails:

Compete for your business
special promotion
100% satisfied
Accept credit cards
Act Now!
Affordable
All new
Hidden' assets
Amazing
Apply online

Increase sales
Bargain
Best price
Billing address
Buy direct
Call free
Cards Accepted
Cents on the dollar
Check

Search engines
See for yourself
Click / Click Here / Click Below
Click to remove
Compare rates
Cost / No cost
Do it today
For free
e-mail marketing
Free installation

Free offer
Free preview
Free website
Full refund
Get it now
amazing
Giving away
Guarantee
Hidden
Increase sales

Information you requested
Investment / no investment
Investment decision
Marketing solutions
Message contains
Month trial offer
Never
No gimmicks
No Hidden Costs
No-obligation

While supplies last
One time / one-time
Opportunity
Order / Order Now / Order today / Order status
Orders shipped by priority mail
Performance
Phone
Please read
Potential earnings
Pre-approved

this is not spam
Profits
Real thing
Remove
Risk free
Terms and conditions
Satisfaction guaranteed
Save $
Search engines
Solution
Special promotion
Unsolicited
Unsubscribe
Urgent

For more information and for spam compliance guide for Business, please read the report from Federal Trade Commission.

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Perfect Match E-newsletters - Ezine tips

Technology Marketing through eNewsletters
Email newsletters is one of the popular medium through which technology marketers earn brand visibility and get extra marketing mileage. To make newsletters effective, informative and effective, you've to package the ezine with information that pep the interest of technology centric users.

This short post will give quick snapshots on how you can build powerful and effective enewsletters

Communicate with customers through effective ezines

• Make them relevant, valuable, timely
• Include information tailored to your customers’ needs
• Design the ezine so that's easy to read and share
• Design enewsletters for latest readers like ipad etc
• Keep attractive and short subject lines short <>
• Use a consistent ‘from’ address

Know your user and set the right Enewsletter expectations

• Start relationship with new subscribers by collecting their expectation
• Provide relevant and cutting edge news & market trends
• Find out the preferred newsletter frequency
• Segment customer base to match information with their needs

Triggered ezine communication get maximum results

• Survey users to get feedback on user's expectation
  
• Find out when and how frequently they would like to receive it
• Tell them how frequently they’ll hear from you and stick to your promise
• Send timely offers to newsletters subscribers

Here are five powerful reasons to start eNewsletter program:

• Communicate regularly with targeted users
• Generate more qualified sales leads
• Become a thought-leader in your business
• Increase sales and enhance brand loyalty
• Soft-sell products and services
  
• Keep customers informed about new products and services

Begin collecting opt-in user data and build up a formidable database of interested users. If you like to know more on how to create, send and track enewsletter, then you can contact us with your details.

We'll be glad to help you voice your thoughts through creative and powerful enewsletters. Get support on ezine design, content and tracking. Talk to our campaign representative. Sign-up for quick call back on our capability.

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Key bottlenecks in Database Marketing

Key Obstacles to Database Marketing

Internal Environment

• Prevailing Business culture
• Lack of understanding of objectives
• Cooperation and commitment
• Decision making style

Technical

• Database Architecture & Design
• Data Maintenance
• Data Capture
• Data Models and Performance Measures
• Buy or build decision

Marketing Implementation

• Failure to Track ROI
• Failure to Segment Data
• Failure to Personalize
• Failure to Send Relevant Offers
• Failure to Track Customer Feedback

Many business-to-business companies invest heavily in database marketing. But due to avoidable glitches database marketing fail to impress on the ROI front. In the next post, I'll give some special tips to improve service and profit from database marketing.

Thanks,

Moris

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Database Marketing - Four Constituencies

Four constituencies in every database:

Current customers

Frequency of purchase
Average order size
Lifetime value
Recency of purchase
Transactional details
Extensive demographic and business information
Receptivity - tendency to buy product/services, channel preference

Prospective customers

Similarity to current customers
Basic information (name, address, etc.)

Lapsed customers

Vendor accounts
Purchase behavior

Ideally companies must determine the appropriate requirement of data, its structure and technology platform required to meet its objectives. Unfortunately, many businesses only collects the minimum data necessary to fulfill the basic facts of the data. This limit the purpose of database marketing and undermines the optimal performance of your marketing.

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Tech Spending Bouncing back. Are you ready?

You heard it right. Leading reports by major b2b research firms all point to the silver lining from the business world. If we go with their word, we can see some steady rise in IT investments for enterprise software upgrades/CRM applications. If that's the case, how can you get ready to tap the market with effective marketing propositions.

How we can support you to reach your markets?

Permission list from JDE User list enables you to conduct selective marketing to high-value prospects. Our data segment cover over 16 core business segments and over 22 Industries. With our business-to business list, you can communicate to receptive professionals through email, phone, fax and through direct-mailing.

Each record in our database has in-depth segments like title, location, SIC code, volume, revenue and other key business demographics. These sub-segments, help you to focus your communication on selective traits of each business buyer and get more conversion.

Get the first-mover advantage and tap buyers with selective offers on technoloy and other proprietary applications.

B2B firms use our ready-to-use business list to:

• Send upgrade offers on current JD Edwards World version
• Promote ERP training and Education
  
• Facilitate networking opportunities with JD Edwards consultants & resellers
  
• Run customized campaigns to attract users working in JDE legacy system
• Expand user network with Oracle Utilities
  
• Get attendees for Tradeshows & Conventions
• Gain networking opportunities for Oracle technology and database professionals
• Prospect new offers to third-party application providers
• Send campaigns for membership drives
• Communicate with JDE client community
• Get instant reach to user through email campaigns
  

What can you expect from our niche b2b JD Edwards user data?

1. Expanded prospect database for b2b marketing
2. Shortened sales cycles with targeted mailing
3. Reduced cost-per-conversion
4. Comprehensive data to improve ROI

We need your help to uncover the right list for your target audience. Learn more about our unique data capabilities. Sign-up now for immediate assessment of your markets and for test data.

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How to Identify B2B Customer Profile

B2B customers can be mapped through demographic variables ( age, sex, location, etc), through psychographic variables ( business elements) and by the buying behavior. As a B2B marketer, customer elements will help you to unravel relevant customer traits.

This blog post details of the main variables under b2b each segment.

Demographic Segments:

• Number of employees
• Organization structure
• Number of Branches
• Headquarters of the company
• Types of product/service
• Size of Company
• Age of Company
• others

Psychographics segments:

• Market position
• Business strategy
• Workforce Type
• Business Style

Behavioral Segments:

1. How often do they purchase?
2. Are they price conscious
3. Is quality of service important?
4. Number of times they'll purchase?
5. How long to make a decision to purchase?

Decide on the relevant segmentation for your business

Geographic _____ Yes _____ No

Demographic _____ Yes _____ No

Psychographic _____ Yes _____ No

Behavioristic _____Yes _____ No

Mapping ideal customer profile will help you gain more insight from your current data. While you map, you can also can locate data inconsistencies, redundancies and inaccuracies.

We'll Mind Map your Ideal Customer

JDE user list provides direct, accurate audience measurement of your customer list -- Get sample Profile of your audience for FREE! Get easy-to-read reports that show your customer's profile and composition by domain, industry, or custom grouping.

Please enter your details by filling in our response request form.

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Q&A on lead generation

Most salespeople race in for short-term sales and focus on easy sales opportunities. In the frenzy to reach sales targets, the long-term sales opportunities fall apart.

B2B Lead nurturing strategies to drive conversions

Most B2B leads in technology sector takes a longer curve to close the deal. Some heavy investment decision takes about 5-to-12-month period.

This short post write-up points to three questions for you to help you improve lead generation exercise.

• Are you delivering the right messages to influence decision makers?
• How do you nurture the relationship and stay connected with prospects?
• What are the highlights of your value proposition? Does it does on increasing efficiency or reducing the cost?

Well crafted lead nurturing message will help you be in the loop with prospects. In the end, what matters is the continued touch through email, phone, or mailers. Through relevant communication through multiple mediums, you get close to the prospect until the “judgement day”- when your prospect takes the purchase decision.

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The Customer Collective | Our Value Proposition

The JD Edwards users mailing list from JDE User list gives you instant access to over 102,000 + CIOs, CTOs, and other senior IT managers from software majors, enterprise domain segments, and to IT centric businesses.

B2B Software Demand Gen & Sales Pipeline Acceleration List

This list is compiled form IT conferences, Oracle magazine subscribers, IT journals, Govt reports, IT list vendors, b2b trade shows and from leading Industry reports. The individuals in our database have the power to make purchase and licensing decisions at large to medium size businesses. The list is best-buy for technology centric marketing. It includes detailed information about software solution provides, third-party application providers, computer hardware vendors, tech gadget providers and other allied businesses.

Our multi-channel marketing list is only suitable for b2b businesses interested in reaching, potential customer, suppliers, and resellers. Our segmented data can help you send personalized offers with strong value propositions to key executives in technology firms.

How to make use of our specialized mailing data?

We provide the latest data on companies who can be potential customer for your business. We customize every list based on business objective. In general, our list can be used on these lines:

• Email Marketing to IT Managers and IT Decision Makers
• Communicate with technical influencers in leading companies
  
• Get vocal about your products/solutions
• Promote value proposition for your products/services
  

We've compiled our best-of-lot marketing data for you to connect wtih mid-market CIOs. Our data comes with multiple-contact information that supports mix-marketing. Connect with top decision makers through email newsletters, tele-promotion, direct mail invitations or use fax marketing.

Specialized Mailing Lists Make All the Difference

★ Get 34% more quality visitors to your website

★ Get more website convesion from targeted campaigns

Building a more well oiled data for your database is no simple task. By taking baby step approach and through persistent list-building, you can well be on your way to 'fatter' customer data.

If you require any additional support with busines data, please feel free to contact us.

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CLEAN-DATA campaign

Customer data is a key business asset and, like all assets you need regular service to retain its full value, else it can depreciate quickly. Right management of customer data produce reliable corporate information and enhances the value of business data.

Clean Data Key to Email Marketing

Correct customer data is vital for running successful marketing program and for the effective results from CRM application.

As part of CLEAN-DATA campaign, JDE User list is offering solution and free-consultancy to all data dependent firms. We believe that improvement in data quality will improve business revenue and bring out the right business climate.

In our no-obligation service you'll learn how you can enhance the quality of your data and how this has the potential to increase your ROI.

This one-to-one interaction enables you to:

• Identify the good/ bad data in your system
• Take effective steps to improve it
• Plan for steps to capture/screen right business data
• Achieve the 'single customer view' of your customer
• Enable you to create profitable segments from the existing data

Global Connect with Clean Data
Through best data-practices you can help you to prepare relevant, formatted correctly and consistent data for business application. If you choose to ignore data quality, the steady data of data churn will eat away the value from your data. It's now time for you to take positive steps to work at your data and ensure high ROI from marketing strategies.

Sign-up now for this limited period CLEAN-DATA offer.

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How can JD Edward business data help you?

JD Edwards user list can support your emarketing initiatives by providing accurate data of customers and prospects interested in JDE application suite. We have supported many IT consultants, technology marketers, third-party application providers, start-ups with prospect mailing list. Many of our clients have successful closed deals for installation and upgrade services for JDE domain. Our primary intend is on quality over quantity and ensure that the data servers the purpose.

Feature of our b2b data:

• Contains accurate business contact information
• In-depth fields such as SIC code, employee number, location etc
• Improves your marketing with targeted promotions
• Increases you to touch with client base
• Building new client relationships

Where does the data come from?

JDE user list acquire data of prospects from various reliable sources. We compile business executives information from leading data vendors, trade shows, conferences, magazine subscription, b2b magazines, Govt records, yellow pages data and other public records.


Customer-data Integration with CRM's

If you use CRM application for contact-management, JDE user list will enable all functionality to integrate your email marketing campaigns with the required application.

• We can export your list for delivery and tracking
• Enable you to track and view post-campaign reports
• Generate "hot list" to focus on lead conversion

Please contact us for more information on our lead list or ask for a quote on the list. Please fill the required details in the online form.

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Evaluate Your Email Program

The checklist below will help you determine the effective way to get results from email campaigns.The more statements you agree with, the higher your Email Marketing success.

Checklist for email campaign program

1. I am segmenting my email list based on customer groups/service models/
2. I test my email campaigns before rolling out.
3. I fine-tune the content, call-to-action, check for spam words
4. I optimize the image and design to build effective message
5. I give options to subscribers to set perferences about campaign content, timing and expectations
6. I email newsletters only when I have something of value to say to them

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Talent Acquisition: Executive Search Overdrive

Recession has reduced the supply of experienced IT talent. One reason, people are afraid to move to another firm, second, employers are offering significant compensation to retain existing resources.

In the current market turbulence, IT companies invest time and resources to rope in experienced executives for senior job positions. Attracting and retaining top talent is becoming more tiresome and difficult. With the tide of recession, employers are dolling on best packages for senior executives and top IT professionals. Reason is the high cost of acquiring an experienced IT resource.

Effective JDE Executive Search Strategies:

At JDE user list, we have created new segment for JDE executive suitable for executive search positions. We have located experienced employees from our database who are open to career growth and opportunity.

Apart from our JDE profiles, we have supplemented our database with profiles from other IT domains. In Feb 2010, we have signed agreements with IT vendors and acquired data of executives from other domains.

The current details of executives includes professionals from SAP, Oracle's PeopleSoft, , Siebel, Hyperion and Agile applications ,Siebel executives, and from Microsoft domain experienced top-executives and other core high-value professionals.

Our IT executive Search and recruitment services:

We have finer segments of executive with work experience from following industries and market places including IT, manufacturing, hospitality, professional services, energy, communications, healthcare, technology, banking, human resources, finance and construction.

Get Started with IT executive Search Data

We begin our executive search based on your request. We compile the list from our large repository and extract the executives that match with your recruitment objective.

Trigger your Executive placement and Recruitment with the right mailing list. Get single unified data or segmented data of executives from different parts of globe.

Contact us to know how our executive profile can match with your recruitment drive. Get sample profile before you sign-up.

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Prospect Relationships - Build 'em

Customer engagement strategies

E-marketing with generic campaigns are replaced by precision attack (drone attacks). The objective of precision marketing spares no room for collateral damage. It's intelligent marketing aimed at select audience with an intend to build one-to-one dialogue with prospects and customers.

Email Marketing Through Drones

Savvy marketers nurture relationships through automated lead nurturing messages and follow-up activities. This is done effectively by segmenting and targeting prospects based on traits, and preferences.

IT Centric Customer Segments
Most b2b marketers successfully segment the entire markets to find niche silos for selective marketing. The most of them follow the three-step process.

1. Identify segments within the greater market space

2. Choose high-performing segment(s) that deliver maximum revenue

3. Develop mix-marketing strategy to reach target market(s)

Benefits of business-to-business Segmentation:

Prioritize marketing on high-ranking customers
Focus your limited resources on best customers

Retort to mix-marketing
Spread out customer touch zones through multi-channel marketing

How to acquire this ultimate executive email contact database

If you like to know more about one-to-one marketing strategies, you can contact us for effective partnership. Learn more on how to start, build or reactivate your target marketing.

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Selling Communications : Prospects Engagement Marketing

How to increase marketing productivity and acquire more prospects?

In the current market scenario, there is NO one-path to your customer. In such a fragmented market, best results can be achieved through effective conversation with prospects and customers. Apart from the dialogue with your prospects, your marketing should touch prospects through mulitiple channels (email, direct mailers, fax, voice, social media etc)

Digital marketing should focus on building conversation with prospects through online presence through

• Websites with relevant content
• Blogs and forum participation
• Social media profiles
• Provide resources
• Email campaigns & promotions

Once the prospect is engaged through conversation, the next step is prospect engagement. The following strategies can be help them to connect with the prospect.
They are:

• Share news & relevant information
• Answer their queries/give recommendations
• Share success stories/problem solving documents
• Provide a resources for learning
• Send customer testimonials
• Share relevant articles
• Give referral clients to add conviction

Giving attention through these engagement strategies will increase the confidence and validity of your business proposition.

Customer Care Representatives are available during the following hours:
Monday-Friday: 7:00 a.m. to 6:00 p.m. Central

To help us serve you on any of the b2b communication and marketing, please sign-up with your contact details. Our customer care representative will respond within one business day.

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9 Common Data Migration Errors

Data migration from one legacy system to a new system pose many challenges. Out of all the migration projects a big percentage ( 83% ) of projects either fail or exceed timescales. The main reason for high failure rate is due the poor quality of data in legacy systems.

Here are the common issues rising out of data migration project.

• Incorrect data in the system
• Partial data or missing data (If a record has six fields and some of them are empty)
• Duplicate data
• Redundant data (data no longer valid)
• Superseded data (old data)
• Inconsistent data (e.g. Mark NW; Mark N.W.; N.W. Mark)
• Incorrect data codes (e.g. Male = 'M', 'Male' or '1')
• Incorrect data format, not confirming with the business rule
• Cumulative errors in data due to incorrect data processing

JDE user list has tie-up with major data cleansing firms to get rid of your data from such gross irregularities. During this process we detect, remove and correct data in your existing system. The objective of data cleansing is to provide comprehensive care of your data and enable you to achieve full worth form CRM or ERP application.

To know more about business data cleansing or data hygiene process, please contact us with your requirement.

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Results-based, permission marketing

Everything we do at JD Edwards user list is based upon the experience we have gained by working with many b2b organizations.

Our advice on database marketing is never based upon personal bias or whimsy - and we aren't interested in hype. Rather, we focus on providing quality data of prospects that will deliver ROI for your business.

What's more, our clients love working with us – Reason our data segments and recency of data.

What we do for our clients

We offer niche data of ERP/CRM users. Our data can be used to promote products and services including consulting, enterprise services, online marketing, promote third party application and brand building. Our team of data evaluators are comprised of some of the best and brightest in the business.

Let's explore a relationship

To find out if we might be a fit for each other, we invite you to sign-up with your contact information. One of our data agent will be talking to you.

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Reach Active, Informed Technology buyers

Do you want to reach active technology buyers?

JD Edwards user list releases freshly updated IT Executives list for 2010 prime time technology marketing. This comprehensive information is collected from our top list vendors, Govt records, trade shows and can help you to tap niche markets in B2B technology sector.

With our combined Industry experience of over 7 years, JDE user list has maintained a high degree of data consistency for technology markets.

Our unique marketing data can deliver targeted multi-channel marketing campaigns by leveraging broad range of online and offline marketing channels. We can lift your lead generation through triggered and tailored email messages. Moreover, our data can be used to send email campaigns at a fraction of the cost of traditional methods.

The highly targeted list can support your tactical b2b marketing programs such as lead generation, trade show promotion, consultancy services, executive search, and for channel Marketing.

Features of our IT Executive List data

Our extensive data contain titles and profiles of key executives and decision makers from diverse businesses.

Our data contain the following titles:

• IT Managers & Directors
• VP & VP of IT
• CIO, CTO, COO
• Systems Admin & DBA, Project Managers
• Network Admin & Analyst
• Software Manager & Director
• and more...

Our individual level demographic profile contains:

• Name
• Age
• Gender
• Educational level
• Marital status
• and many other elements
  

Our business firmographic element of each record contains:

• Company Name
• Contact Name
• Title
• City, State or Country
• Direct mailing Address
• Zip Code
• Email Address, URL
• Phone number
• Fax number
• SIC Codes
• Company Size
• Revenue
• and other elements
  

This progressive database of IT Executives are constantly updated to maintain data freshness. Apart from the weekly updates, we supplement data with additional records sourced from internal research.

Further, our records compiled by us are sourced from govt records, business trade shows, magazine subscription, and from our network partners. We regularly debupe the list and are CASS certified.

Contact us now to get the data card for IT Executive list or speak to our representative to know how our data can suffice your b2b marketing.

By P J Moris with No comments

5 Easy Steps to revamp Your Email Marketing

Every time you send email campaigns to your customer base you expect a surge of clicks and response. But in true sense, online conversion don't come very easy. So, why is the mismatch between expectation and reality?

In this post, I'll share few practicable insights on how you can improve email response by making small tweaks in content, design and in email template.

Before you start, get 10 people( customers/prospects/focus group) to take a look at your email and ask them these five questions.

1. Will this subject line persuade you to open this email?

Does the subject line entice users to click or fail in its purpose. Good subject line can convince users to open your email. Persuasive power of email subject line can make or break your campaign.

2. What the first thing that comes to your mind when you open the email.?

Does your email highlight the most important element at the most critical location? Can you locate the most favourable element in your email? If your email distract users with too many objectives, then it's sure to confuse them.

3. Where do you click first and why?

User behavior study is essential to capture the best response. In many cases, we have seen that users click on image, or on product name to go further. But such action don't take then any further due to the lack of links. Place the right links in your template so that you can capture more response from many points.

4. Is the email easy to read?

Do they love the email copy the way you do? Get the feedback on what they like to read and see. Make suitable changes to the copy to make it short and snappy. One way to improve readability is by placing reader friendly bulleted points.

5. What do the images convey?

Does the image speak the thought you like to convey? Does it distract or deviate the goal? Too many images or too less can be in-appropriate.

Response from these focus groups can help you improvise email campaigns and help you gain greater response from email marketing.

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E-business Success. Stand Out

JDE business mailing lists provide you with accurate data of prospects that enable them to target potential prospects in IT markets. We have over 7 years of experience in b2b direct marketing and in digital marketing.

We undertake regular list hygiene, data surveillance to maintain and restore the quality of b2b data. Our master database concentrates on business prospects from Oracle's JD Edwards domain and other core IT domains.

Our targeted business mailing lists can infuse latest prospect data into your in-house repository. Through newly acquired prospect data you can immediately reach interested prospects across USA, U.K, Singapore and Australia.

How can you target prospects interested in JDE application and ERP modules?

Our business database is comprised of over 16 million business contact information that are updated after every campaign.

Our b2b selects include the following:

• Sales Volume
• Business Type
• Executive Title Code
• Gender
• Business Title
  
• Location/Geography
• Employee Size
• Ownership Indicator
• SIC code
• Years in Business
  

Why Choose JDE User list?

We acquire niche data through multiple sources. We have network with data partners, accredited list vendors, and validate data through our in-house team.

• Opt-in contact information for targeted campaigns
• In-depth profiling through custom list
• Real-time expert advice on campaign
• Email campaign and campaign tracking support
• Data compliant as per CAN- SPAM Act
• Free counts and quotes

And we’ll look after you data through comprehensive coverage – from data acquisition to data maintenance, data hygiene to data management.

For a no obligation quote on JDE marketing list, please complete the online form below. One of our direct marketing specialists will get back to you immediately.
Thank you for your information!

By P J Moris with No comments

3 question to improve B2B email marketing

3 question to improve B2B email marketing

Q: How you maximize email signup?

A: Value-led call-to-action:

One way to attract more sign-up is through powerful call-to-action. To make it effective, you should give clear-cut direction - where, why and how to sign-up. Display up-front details of the process. Free gifts or benefits like ( ebook, white paper, free-mailing, etc ) will attract more users to sign-up.

Urgency factor:
Limited period offer in the sign-up form lures more visitors to part with their contact details. This short tactic creates a sense of urgency in the offer, and urge online visitors to act without any delay. Time-bound offers can boost sign-up rates and attention to the offer.

Q Are our messages REALLY getting through?

A: Reputation

Sender reputation plays a significant role in deciding the fate of your email campaign; whether it's going to be delivered or its trapped by spam filters. Here is the main elements in your email campaign that decides your reputation:

• Volume of email send
• Number of unknown users in your database
• Complaint rate from users
• Number of spam trap hits from your email campaign
• Email campaign infrastructure

Q: Is your creative effective?

A: Banner blindeness

People will pay attention to your ads if you give them a reason. Design ads with kickass dynamic creative. Bring out brilliant ideas on the table to by-pass users banner blindness.

By P J Moris with No comments

3 Critical Principals in B2B Marketing

The ripples of recession are still hitting the shore-lines of b2b marketing. At the offset of bad times, most CIOs reacted by triming budget for business-to-business marketing. The shrinkage in ad budget has made savvy marketers to look for better ways to reach prospects . One way to get more marketing buzz with limited resources is through increased customer conversation through online media and social media marketing.

B2B Marketing through Digital Media Conversation

Another effect of shrinking customer base is the impetus on customer retention. This makes sense to b2b businesses as it lowers cost of marketing and increases revenue without spending more.

This short post, highlights 3 focus point in b2b marketing:

Get closer to the sales department

Current economic swrils has given decision-makers the right opportunity to forge better relationship between marketing and sales department. Many B2B firms are training resources to understand the needs and requirement of customers. Right training and tool to sales force enable them to build the right kind of relationship with customers.

Identify the most profitable customers

Most business are poor in identifying profitable customers. The right distinction between high-value customers and low-value customers can help you strategize the right marketing game-plan. Right understanding of customer segments, ( top level customers, middle level customers and smaller customers) also help businesss marketers to channel marketing dollars to the most receptive customer segments.

Find the best way to use online marketing channel

Intelligent use of online channels can spur-up conversation with prospects and customers. This can feed more marketing leads and bring out your product/service in the online space. Get the leading edge in your markets through online prospecting and gain quality visitors from online circles.

By P J Moris with No comments

Prospect Marketing Services

How You Can Reach Prospects through Niche Data

Our multi-channel prospecting data can help you reach IT decision makers, IT marketing heads, influencers, executives. With over ten thousand records, we help our clients to send personalized campaigns to diverse industries and to JD Edwards implemented companies.

JDE prospect data come with comprehensive information of each prospect. Our data contain email, fax, postal address, SIC code, location, business demographics. Moreover, we can remodel our data to suit your specific business requirement. Our in-depth data even cover social media profiles and mobile numbers of prospects. This new-age digital data can help you to reach prospects in more ways and reduce the cost of building your brand.

Reach more and Gain Customers

JDE user data are meticulously updated through tele-contact and online campaigns. We partner with recommended list vendors to provide you with the highest quality of-the-shelf databases at an affordable cost. We specialize only on specific market segment and hence our accuracy is more than other list vendors.

Apart from ready-to-use list, we also tailor make prospect data as per your business objective. We can customize the list to reach specific market, location, business, industry or based on sales volume.

Our customers frequently use of data to reach c-level and line-of-business decision makers for b2b prospecting, and to generate quality traffic to their site. You can use our data to send e-newsletters, inform trade shows, spread awareness of your application or get more participants to IT conferences or seminars.

Our prospect acquisition list can fuel your sales pipeline with real leads that have the real revenue potential. For more details on list size, cost and reach, submit your request in this online form.

By P J Moris with No comments

Reach More Customers With Less

How to gain insight into your best customers?

Superior data around your customer drawn from demographic, firmographic, transactional and behavioral information allows you to figure out the best customers.

Most b-to-b marketing managers lament the status of their in-house databases, but they can't figure out how to explain the gravity of the issue. Studies has pointed that 10 to 35 percent of b-to-b marketing database contain critical errors. The ramification of such errors are felt all over the organization.

Differentiate with high quality prospect list

JD Edwards master data facility can bring proven, measurable results from email marketing. We have the capability to zero in your prospects, based on location, title, industry or volume. Right understanding of your customers results in targeted marketing and help you gain customer insight. Targeted marketing to high-profile customers can improve lead counts, increase biz revenue for your business.

How can JDE user list increase your ability to reach targeted users?

• Increase lead conversion: Reach new prospects
• Boost response rates: Increase web site traffic from quality visitors

At JDE user list, we vigilantly acquire quality information of JDE professionals & decision makers. Our actionable data derived by multiple sources ensure that sales reps receive high quality prospect information for impactful lead generation.

For more information on how to achieve lead growth from JDE user list, submit the requirement in the form below.

By P J Moris with No comments

5 common-sense marketing tips

It makes good sense to reach customers through multiple communication channels. Having the right exposure through well managed communication will generate a wider response from your target audience. The time is perfect to re-plan and align new customer-centric strategies. Utilizing "customer data" into meaningful experiences will enhance the brand worth.

So, how to plan your marketing to reach more receptive audience without loosing sight of the customer's thought.

Before you embark on the voyage to meet your customers, it's time to answer the following questions:

• What do customers say that they LOVE about you?
• What has caused disappointed in them?
• What do customers say that you should improve?
• What do they value about your company?
• Who are the customers that recommend you?

The strategy of becoming customer-centric has two additional benefits:

• You'll get free marketing publicity through consumer buzz
• You'll get new customers to your biz without spending a dime

Good luck

By P J Moris with No comments

Let Results Speak for itself in 2010

At the start of every year we dole up long list of resolutions, determined this year will be different from the one before.

We labor hard, freaking out brains out, thinking how we can reshape the quality of life. Such visions and mission glorify the initial phase of every year, only to go dead-pan in the months ahead.

Having said these, how do you visualize your biz goals? How to get ahead the kids in the race?

I've a short and simple formula for success. It all starts and ends with your CUSTOMER. Next question is how to reshape your relationship with your existing customers. How to add more to your repository to give you steady returns?

Start by addressing these basic question on 'retention' and 'customer' acquisition and you're on the way to have the best results. In the next few posts, I'll give short tips and strategies to spice B2B customer acquisition and retention. Before all this, I hope you'll do your homework to acquire relevant data around your customers.

Explore. Dream. Discover.

PJ

By P J Moris with No comments