18 ways to increase opt-in Email address

Software technology marketers dream email database would consist of opt-in email address of decision makers associated with companies at the threshold  of replacing or updating their ERP application. But just wishful thinking alone will only result in lost opportunities and low market demand for your products and services.

Best way to acquire such hot leads is through progressive list building. It takes time, effort and constant follow up to build a sizable list of email addresses. Over the years I've interacted with B2B marketers, and saw the loopsided database marketing plan.

As we move in the last quarter of 2009, its time to spruce up your online marketing game plan with best practices. Based on my experiences in digital marketing, I'm listing down few rudimentary steps for building opt-in email list.

18 strategies to build permission-based email database

1. Give sign-up details on your business card.

2. Tradeshows attract industry leaders and influencer's under one roof. Place a register or fish bowl in your booth to collect business cards from attendees

3. Include signature in your email with a link for sign-up

4. Send email to all customers in your database asking them to join your mailing list

5. Join user groups, or business groups. Email to the members about your services with a link to sign-up

6. Sponsor business meet, host Industry seminars or biz related event ( send invitation to potential attendees and collect contact information of attendees )

7. Offer freebies in your website ( white paper, E-books or discount vouchers ) in exchange of sign-up

8. Train in-house team to collect details during customer interaction. ( Motivate them with suitable gains)

9. Include sign-up forms in your website ( Give free research paper/ Industry report ) in exchange of sign-up form

10. Send request to existing subscribers to refer their associates/partners ( Motivate more through discount offers or bonus tied with more referral)

11. Track repetitive email bounce backs - reach them through other media channels and get updated email address for active mailing

12. Include sign-in form in your email Newsletter. Create forward button in the newspaper for spreading your work across the market space

13. Use organic results to get interested visitors in your website. Optimize your site through natural search engine optimization

14. Leverage call centers – Train your staff to request for email address with of customers

15. Send direct mailers with a 'green tag marketing”. Ask the users to part with email address to reduce the dependence on paper correspondence

16. Before login out, prompt the user with an opt-in form

17. Publish articles in leading journals and get more users to your sign-up page

18. Use social media sites to spread your brand name and interact with brand followers. Provide link in facebook or other social media sites for users to quickly opt-in to your mailing

Uncover new markets with JD User Lists

Are you getting enough email leads to promote biz enterprise solutions? Are you able to reach key JD Edwards executives or decision makers through permission email marketing?

JD User List can power your biz with high-value email address of C-level executives, and decision makers in JDE domain/erp domain. With our quality b2b list, you can communicate with key propsects in less time and with affordable investment in marketing.

Start now with a free sample list. Contact us with your market requirement and we'll provide 25 free records that tally with your biz markets!

By P J Moris with No comments