Merry X-mas

Christmas is so near and it's time to gift yourself with the knowledge that you have come a long way in this year. You have progressed in life, in biz and I'm sure this festive spirit will bring you cheers and happiness to all.

2009 has been hard for many small biz owners. But such hard trials will definitely help us to gain more knowledge in business and in our life.

I wind this post with the bright hope that 2010 will usher best prospects and more wealth to all fellow Americans and to the mankind.

In God We Trust

Moris

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Enrich Your ERP User Data

Quality customer data add multiple dimension and provide comprehensive view of your customers. Data points usually cover customer details like demographic information, business firmographic details and behavior information.

Data enrichment process is the process of gathering relevant information about the customer. Good quality customer data enables b2b marketers to:

• Build customer loyalty
• Send reminders to customers
• Send targeted offers to customers
• Invite customers for special events and offers
• Send announcements about changes in business

In a recent survey of over 800 decision-makers, 42% said that data enrichment was a “important” priority to getting value from CRM initiatives. Consistent value- addition of quality data into your repository is a sure way to get value from your CRM applications.

Our data enrichment process will:

1. Append key fields to your corporate data
2. Profile customers for personalized marketing
3. Add standardized description to each record
4. Highlight profitable fields for in-depth marketing

We recommend you to conduct regular data enrichment process to add more depth to your data and get more value from customer data.

Please contact me to know how you can benefit from data enrichment.

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Your Reach!

JD user list's clients have full access our b2b proprietary business information of over 2 million companies and 8 million executives worldwide. Our niche database uses one-of-a-kind data collection and data management tools that sort business types, revenues, employee count, SIC code, competitor list, executive details, and much more:

1. Cover of more than 2 million companies
   
2. Comprehensive profile of over 8 million decision makers worldwide
3. Detailed company profiles, business firmographic data, and extensive demographic data
4. Decision-maker information includes Industry type, title, location, income, and affiliations
5. Valuable corporate information includes information on subsidiary and branch locations

Our powerful master database includes advanced search options that allow B2B users to locate niche markets and clone high-value customers. Our master datafile supports advanced queries to retrieve prospects data on sales, business development, supplier sourcing, merger/ acquisition activities, and competitive analysis. We undertake customer data integration efforts and data scrubbing to maintain high-quality business information of key decision makers.

Would you like to gain a clear understanding of your existing b2b data?

Do you require additional information on business data cleansing services?

For any of the above requirement, please contact us by filing the online form or reach us at our microsite.

Thank you!

Moris

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10 Gotchas that Derail B2B Marketing Initiatives

Many business-to-business online marketing deployments are fraught with dangers, such as unfocused marketing and poor email delivery. Such haphazard marketing can grind ambitions e-prospecting to a halt.

This short post give CIOs and decision makers a quick-peek look at the common mistakes of email marketing.

1. Targeting more users that you can chew.

2. Selecting the wrong target for the right prospect data.

3. Failing to incorporate data intelligence in prospect communication.

4. Email rendering issues.

5. Weak call to action.

6. Failing to provide relevant user-centric email content.

7. Immature email proposition.

8. Poorly conceived email template.

9. Failing to optimize the size of email template.

10. Failing to incorporate email personalization and email segmentation.

Take control of your lead nurturing email communication by using the best practices.

If you have any queries please feel free to call for immediate assistance. JDE User list can help you to improve marketing ROI, and reduce operative costs of your online marketing.

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Micro Marketing to JD Edwards Decision Makers

How well do you know your customer?

We're right in the midst of information age. Everyday, businesses generates tons of information through customer interaction. All these data around your customers sitting in silos can potentially gives shape and meaning to your customer. In short, knowledge about your customer is from your data.

Knowing who your customers are, gives you an edge in marketing. This also helps to get repeat biz from repeat sales. Result of such business model - less marketing cost, more revenue.

Through quality customer data, you can learn much more about their needs and preferences Business intelligent customer data will help you to send targeted email promotions and gain higher customer responses. Customer data gives vital clues on how to model the right communication . This feedback helps business marketers to formulate effective sales strategies.

Answer the following questions about customer-centric marketing :

• Are you reaching the most responsive audience with your offers?

• Are you communicating the right messages and offers?

• Are you reaching audience through the most receptive marketing channel - direct mail, email, telemarketing or mobile communications?

• Are you reaching your prospects at the most receptive time of day?

Right answer to these question will reveal the true identity of your customers. Moreover, this information edge will help you to collate similar data and come with cost-effective marketing strategies.

Get the winning edge!

A winning formula for reaching JD Edwards decision makers segment incorporates a sophisticated segmentation from the comprehensive customer data. This involves merging behavioral, business segmentation of customers. Such miro-marketing strategies will help decision makers to match offer to needs of the respective audience.

We provide the tools and expertise to help you:

• Jump start your marketing to reach niche target audience
• Fully leverage our expertize and marketing to reach your market
• Make full impact with fewer resources and in less time
• Increase ROI by taking advantage of industry best practices
• Learn new email marketing strategies from our experts

To initiate a no-obligation discussion with our representative, sign-up now in the response request form with your details.

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Death by PowerPoint - Rules of PPT

Death by PowerPoint

View more documents from www.kapterev.com.

Plan carefully|Do your research|Know your audience| Tips to executives on PPT from kapterev.com.

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Market Mapping of B2B Decision Makers

The objective of market mapping is to define the B2B market based on the requirement of decision makers. Market mapping help b2b marketers to develop a blue print of the entire market space, and enables decision makers to come with alternative marketing strategies to gain niche segments.

This process involves three distinct phases, as follows:

Market definition:
Business markets can be defined in terms of the core benefit served by the products or services. The data related to customer’s alternative to such products and services are also collected.

Market Mapping:
This stage is used to develop a clear understanding of channels to market and the role of decision makers and influencers.

Market Segmentation:
This detailed process analyzes the key junctions on the market map. Following steps are used to map the market into key segments. It is further sub-divided into four groups.

Who buys?
This process identifies and defines the different types of decision makers. Is it a group of people (large corporate) or small independents (SMBs) or individuals.

What is bought, where? When? How?
Objective of this step is to identify the key discriminating factors used by decision makers. At this stage, data related to the probable time of purchase, mode of purchase, etc are collected.

Who buys what?
At this stage, broader segments are further divided into micro segments to reflect niche purchase traits, preferences.

Why do they buy?
During this segmentation process, customers are grouped within the same market into different groups. For example, some decision makers are influenced by service, some by price, and some by quality and so on. These information forms the critical purchase influences and this micro-segment represent the best way to service the customer.

Closing thoughts:
Segmenting b2b data with pinpoint accuracy, help software marketers to determine their best prospects. This prospect knowledge help them build high-response promotions, and acquire marketing acumen to send offers at the most receptive time.

The following market mapping questions can help you see and rank the solutions in your market.

• What are the key buying appraisal criteria that buyers would consider for buying
• How would you ‘map’ the main suppliers/ providers on this market map?
• What other product/service characteristics are very important to a buyer?
• What would be an ‘ideal’ buyer

JD Edwards user list provides a robust market mapping platform to help your organization to collaborate effectively with target buyers/resellers. Reach me with your contact information for a quick assessment.

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How to Fill B2B Sales Pipeline with Quality Leads

How can you develop targeted online marketing campaigns in the most cost-effective manner and yet drive b2b lead generation in full steam?

Understanding the right media to reach prospects and then tracking, optimizing the campaigns are the core competencies in direct marketing. This short post in four core points, defines the pivotal points of an online lead generation program for b2b technology markets.

1. Create high-value web site for your brand
   
   Your web site is your prime digital showcase. Increasing number of b2b prospects are visiting web site before ever calling a 'live' sales rep. Your web site can either be a turn-on or turn-off for prospects. Consider, the value of your virtual identity while creating your web site.
   
   
   
2. Monitor the web visitors
   
   Track the movement of visitors in your web site. Monitor the number of visitor, what they are reading and understand what makes them move away from your website.
   
   
   
3. Know how your prospects find you - Use tagged URLs.
   
   Apart from the movement of visitors in your page, find out how these visitors land on your web page. Is it through sponsored link, organic search or through social media. Tracking URLs or tagged URLs provides an accurate way to identify the referring site.
   
   
4. Test and optimize campaigns
   
   
   Based on customer feedback and analytics report, modify the email campaign to make it lean-and-mean sales machine. Such ongoing campaign optimization is the best way to gain more revenue from b2b lead generation campaigns.
   
   What Does This Mean for Business-to-Business Marketing?
   
   Recession has to a large extend changed the B2B buying behavior in software marketing. As a result, B2B buyers in enterprise application software (EAS) are taking a longer buying cycle. This is due to various factors, ranging from economic to the changes in the business model. In many companies, single decision maker role is making way for a more complex 'buying model'.
   
   
   In this situation, it's essential for b2b markets to draw marketing plan that align with the b2b market. Best lessons are learned from the market. Follow your peers, and test new online channels including mobile marketing to reach key JDE decision makers.
   
   Contact JDE User list for more information pertaining to customer acquisition plan for JDE B2B markets. We can help you expand the reach of your campaign with ready-to-use data of decision makers and executives from Information Technology sector.
   
   

By P J Moris with 1 comment

Firmographic Data Segments - Software Marketing

How can you connect your customer data to suit specific marketing plans?

Today’s smart data-driven marketers leverages homogeneous buying behaviors of customers to create compelling value proposition. Research into these vital metrics enable decision makers to identify segments and cater specific business solution depending their varying wants.

Data segments in Software marketing

In the business-to-business market, marketing based on implicit/behavioral data of customers bring in more campaign response and increased lead generation. In order to achieve this, software marketers resort to data segmentation based on how customer has responded to earlier offers. Propensity-to-buy list of customers are frequently used by marketers to promote cross-sell and up-sell offers.

Market segmentation in Information & Technology markets

Market segmentation creates common pools of data with the same traits or similar attributes. Software marketers normally uses the following attributes to divide customer data into unique market segments.

Based on these variables, marketers segment their B2B markets. It includes:

• Geographical variables: regions, countries, states, zip-codes, counties, etc.
• Demographics: gender, age, income, education, occupation, nationality, etc.
• Business firmographic data: Industry, SIC code, Revenue, sales channels, etc.
• Business line: Product and service types, categories
• Behavioral variables: Product usage, brand loyalty, readiness-to-buy stage, etc.
• Offer types

JD user list offer data segmentation solution to our clients to get increased response from targeted email marketing. Segmented data enable you to boost direct marketing response rates by targeting prospects most likely to respond.

JDE user list deliver clean data to end-user and help you to:

• Develop new strategies to acquire, retain customers
  
• Add business intelligence to customer files
  
• Segment and target customers precisely
• Deliver offers that resonate with target audience
• Increase sales and marketing efficiencies

In-depth analysis of data makes your marketing align with the customer sentiments. Our data expertise stretches beyond strategy to acquisition, allowing us to suggest best-suited database marketing plan.

Contact us for one-to-one free discussion on how well we can segment your existing customer records for more meaningful marketing.

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customer profiling for Software Marketing

PROFILE YOUR BEST CUSTOMERS TO FIND MORE LIKE THEM

Cash crunch in the economy has badly affected the investment mood of buyers. This is true in technology based industries and with software implementation firms. Even the best-in-class software solution vendors are running dry with few customers.

While all marketers are searching high and low for new customers, top-notch marketers start their search by studying the best customer.

Yes, customer cloning is the best way to energize your sales. Better the clone, more accurate marketing plan. Customer cloning give you a definite picture of the potential customers. This inference is drawn by studying all the preferences, traits, likes and dislikes of the best customer.

Customer cloning is not a simple exercise, but it involves assembling of all known information about your customer. It can include demographic, firmographic, behavioral elements surrounding the best customer.

Profiling identifies prospects. More than that, profiling can help you plan focused marketing: target receptive groups, market at particular location, business, Industry or on title.

Who Can Benefit From customer cloning?

It helps your sales and marketing team to reach more customer, sell more, or sell more efficiently. Benefits extends to marketing and sales department. This includes the:

Marketing representatives:
It helps them to design targeted go-to-market tactics.

Sales reps:
Enable reps to close more deals by communicating more efficiently.

Telemarketing team:
With the right blueprint of your customer, tele-marketers can interact effectively with prospects and create more qualified leads.
Direct marketing team:
Customer cloning supports direct marketing team by showcasing the most preferred marketing channels of best customer. Reaching customer through receptive media channel reap good response from marketing.

Contact JD User list to acquire the right customer list based on the best customer profile. Our consultants use latest profiling method to clone the most receptive prospect list for B2B marketing. Get the competitive edge of your products and services by reaching new markets.

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10 questions before you SEND?

It always happens this way. Just after hitting the send button, you realize that you've left out on those little finner aspects in your email. Bad, it only happens this way in most thing in our life. But, when it comes to business marketing, you need to take extra precaution.

What precaution will you take before you commit on the send button. This short post notes on the 10 basis elements required in an email message. These points are self explanatory and I'm sure, you'll answer these question before you send your next email campaign

Question before you send email campaign!

1. Is your email relevant?
2. Are you sending it at the right time?
3. Is it beneficial to the recepient?
4. Is it easy to unsubscribe?
5. Does the reply link work?
6. Is it signed by a real person?
7. Does your newsletter contain a compelling offer?
8. Does it contain privacy statement?
9. Does the email reflect your brand personality?
10. Is your email checked for spam words?

By P J Moris with No comments

Measure your email campaigns & grow

How often do you undertake full-scale tracking of email campaign?

As per the recent survey on 600 marketers, only 22% of marketers track the results of the campaign. This shows that a big majority of marketers have a cursory look at the email campaign metrics.

Accurate feedback gives an instant view of the success/failure of the email campaign. Report fetches the details on the number clicks, open, un-subscribes, and the 'hot spots' in the email template.

Why marketers fail to track email campaigns?

• Complexity of tracking tool deter users
• Less time to track & study the feedback report
• Expensive to use a tracking tool

JD User list goes one step further in email campaign tracking by releasing our new campaign tracking platform. This new version '5.1' released last month, allows our customers to freely track and understand the responses of email campaign.

This real time tracking application allows you to go behind the report with the help of visually elements - graphs and charts. Our versatile tool can track every single click in your campaign and gives a detailed report on: clicks, click-through, open-to-click ratio, delivery rate, conversion rate, and un-subscribe rate.

This campaign tool is FREE for our customers. For a free demonstration of our tool, please sign-in your details.

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Customer Centric Messaging - make it relevant

How can you expand your customer base with relevant messaging?

Today's business climate requires relevant communication with business partners in diverse software/ hardware environments. Developing value proposition through targeted offers require segmented profiles based on your business needs.

In order to dig deep into your customers' behavior and preference, you'll require effective customer profile capture services.

Subscriber management

Customer profiling in an integral part of providing focused email communications to your customers. Well orchestrated subscriber management services will showcase the exact services

• Capture news prospects through offline & online acquisition
• Engage and target selective campaigns

 Customer profiling
Segment customer base to send more precise communications. This is achieved by collecting and updating profile and preference data through in-put forms

• Collect new customer data based on specific profile questions
• Determine optimal messaging through qualitative data inferences

 JDE user list capture and store contact information of JD Edwards users at our state-of-the-art database. We let our clients to use this critical marketing information for expanding the marketing reach and by expanding online and offline customer contact information to their record.

Some of our clients have recently used JDE list for:

• JDE System Installation Services
• EnterpriseOne Releases Upgrades
• CNC Support & Maintenance
• Business reporting services
• JDE Global Rollout Services
• Technical Consultancy services
• Business Consulting services
• Applications Consultancy services
• Promote international deployments
• JD Edwards CNC Performance Tuning Audit
• System Audits & Health Check services
• ERP Evaluation Services
• Upgrading JD Edwards products
• JD Edwards CNC Concepts Training
• Helpdesk support
• Managed Application Services
• JDE Training Services

We have more than 220 active customers across a broad spectrum of markets, including

• Construction & engineering industry
• Wholesale Distribution
• Manufacturing and distribution
• Insurance
• Real Estate / Property Management
• Manufacturing

Our flexible and customized approach allows us to provide the right marketing mix that reduce the cost of lead generation and gain more ROI from marketing.

Our permission-based email list enables you to quickly reach target-group through electronic mail. Our specialized lead list covers niche market suitable for ERP markets and for software application markets.

For details on our list or for FREE list sample, please submit your contact details in the online sign-in form.

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List Management - Outline of Best Practices

• Remove suspected spam trap or honey pot email ids 
• Correct any invalid, bounced emails or misspelled emails
  
• Freshen up your email database with ECOA service
• Handle bounced emails. Sort messages
• Segregate hard email bounces and treat it separately
• Remove un-subscribes without any delay
• Use dynamic segments to segregate data based on specific profiles
• Segment list by domain to catch with domain specific issues
• Try to re-engage with inactive subscribers through special offers

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Quick Guidelines for Successful B2B HTML Emails

Does email design require the same kind of treatment given towards websites?

Most designers design emails with the same design eye of a website. But, how can similar design treatment give work for two different entities, when the purpose is different?

Email message send to subscribers are crafted with a definite intention or purpose. Whereas, website has to cover wide range of utilities - brand, marketing and business.

Here's the quick tips in email design and purpose.

Readers’ time is precious— Make your message snappy - Inbox is too crowded for elaborate explanation

Only to Permission -- There's no two ways about permission. Send only to those who have expressed intention to receive your mailers

Relevance is everything -- Every communication must be relevant to the user. Else it's fate is doomed, even though you've got the consent

Simplify unsubscribe process -- It's futile to have uninterested users in your mailing list. Quality matters more than quality

Populate "ALT" tags for images & design email templates around 600-625 pixels wide

Test email for image rending issues -- Every email client has some form of image blocking. Send test emails before they rely on

Use tables-- Create columns using structural tables

Send text version -- Send HTML & text mails for more readership

CAN-SPAN Act -- Don't just say. Confirm to the law of the land

Test, test, test -- Seeing is believing. Test before you sent it across

We believe that email marketing is both an art as well as science. It requires the sender to use the best online strategies to improve email delivery, and know-how on latest technology for email broadcasting.

At JD User list, we use both our intuitive skills and latest know-how on digital marketing to provide the best ROI. Our team of managers, trainers and support crew can select the best-fit solution that works well for you.

Need help on designing b2b software marketing email campaign? Contact us now for a free 20 minute consultation.

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Increase revenue by targeting JDE executives

With more than 10k JD Edwards professionals in our database, you can confidently promote new products/services to an audience suitable to your line of biz. Our clients use our segmented database to establish one-to-one communication with software vendors, JDE professionals, technical experts and influercers related to OneWorld/EnterpriseOne and World J.D. Edwards ERP.

Our client base consist of small business owners to Fortune 500 companies who are looking to expand biz on a national scale. JD User list work by building niche data of users through our trusted network of lead partners and through affiliation with JD User community.

Benefits and Features of JDE user List records

    * 10k+ JDE executive records
    * Target key decision makers in JDE domain
    * Quality data – Records run through NCOA, and DPV software
    * Updated twice in a month – fresh, accurate data
    * 95% deliverability guarantee –
    * Real time advice from our data representaitives
    * Affordable pricing
    * Firmographic selects
    * Run free counts and quotes

Get More Sales For Your third party Application/Software services and support:

Sign-up to learn how our b2b data can help you reach more prospects and close more deals. Our customer service staff will explain how our structured JDE data can cut time-consuming list building process and instantly get your message to high-value customers.

JDE b2b email marketing list drive dramatic improvements in revenue through

>> Multi-channel marketing services
>> Industry-specific list solutions
>> Real-time email tracking tool
>> Industry leading email-delivery rate

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How to engage newsletter subscribers

We’re in the midst of information overload. Deluge of information from myraid channels has changed the way we absorb information pouring into our in-box .

To quote Sherlock Homes, “You see, but you do not observe."

With too much exposure from fleeting media, we're blinded – ad blindness. This phenomena has put more pressure on online marketers to come with effective designs, content to catch the short attention span of readers/ subscribers.

In pursuit of more readership, web masters are leveraging on valuable content and attractive designs to put them one-step ahead of their competitors.One these lines, I'm putting up few time-tested strategies that can help you gain more readers and customers from enewsletters and your online journals.

Here's the 11 effective ways to add value to email newsletters. Include these best practices and get more eyeballs and clicks:

E-newsletter helpful tips/tactics/strategies

1. Append useful information/ resources
2. Include short-surveys related to your product/services
3. Include customer success stories and testimonials
4. Add video Link in the newsletter
5. Add breaking news on relevant topics
   
6. Give newsletter a personality(right personality can complement brand image, product, website/company)
7. Incorporate announcements of workshops and other biz events
8. Add customer reviews and publish customer recommendations
9. Include links of top articles from previous newsletters
10. Give out prizes, freebies and spotlight the winner
    
    
    
    Finally its important to reduce email fatigue by increasing the time-gap between two email campaign. If you're sending more than once in a week, you can reduce the frequency by making it weekly or fortnightly.
    
    Get FREE e-newsletter evaluation based on your business needs.

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18 ways to increase opt-in Email address

Software technology marketers dream email database would consist of opt-in email address of decision makers associated with companies at the threshold  of replacing or updating their ERP application. But just wishful thinking alone will only result in lost opportunities and low market demand for your products and services.

Best way to acquire such hot leads is through progressive list building. It takes time, effort and constant follow up to build a sizable list of email addresses. Over the years I've interacted with B2B marketers, and saw the loopsided database marketing plan.

As we move in the last quarter of 2009, its time to spruce up your online marketing game plan with best practices. Based on my experiences in digital marketing, I'm listing down few rudimentary steps for building opt-in email list.

18 strategies to build permission-based email database

1. Give sign-up details on your business card.

2. Tradeshows attract industry leaders and influencer's under one roof. Place a register or fish bowl in your booth to collect business cards from attendees

3. Include signature in your email with a link for sign-up

4. Send email to all customers in your database asking them to join your mailing list

5. Join user groups, or business groups. Email to the members about your services with a link to sign-up

6. Sponsor business meet, host Industry seminars or biz related event ( send invitation to potential attendees and collect contact information of attendees )

7. Offer freebies in your website ( white paper, E-books or discount vouchers ) in exchange of sign-up

8. Train in-house team to collect details during customer interaction. ( Motivate them with suitable gains)

9. Include sign-up forms in your website ( Give free research paper/ Industry report ) in exchange of sign-up form

10. Send request to existing subscribers to refer their associates/partners ( Motivate more through discount offers or bonus tied with more referral)

11. Track repetitive email bounce backs - reach them through other media channels and get updated email address for active mailing

12. Include sign-in form in your email Newsletter. Create forward button in the newspaper for spreading your work across the market space

13. Use organic results to get interested visitors in your website. Optimize your site through natural search engine optimization

14. Leverage call centers – Train your staff to request for email address with of customers

15. Send direct mailers with a 'green tag marketing”. Ask the users to part with email address to reduce the dependence on paper correspondence

16. Before login out, prompt the user with an opt-in form

17. Publish articles in leading journals and get more users to your sign-up page

18. Use social media sites to spread your brand name and interact with brand followers. Provide link in facebook or other social media sites for users to quickly opt-in to your mailing

Uncover new markets with JD User Lists

Are you getting enough email leads to promote biz enterprise solutions? Are you able to reach key JD Edwards executives or decision makers through permission email marketing?

JD User List can power your biz with high-value email address of C-level executives, and decision makers in JDE domain/erp domain. With our quality b2b list, you can communicate with key propsects in less time and with affordable investment in marketing.

Start now with a free sample list. Contact us with your market requirement and we'll provide 25 free records that tally with your biz markets!

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Get edge with intelligent JDE data!

How business intelligent data help JD Edwards professionals reach niche audience?

62% of the Oracle's JD Edwards consultants surveyed said that they increased order-conversion rate by 44% in enterprise solutions through quality JDE customer data.

Acquiring insights from existing customer data enable your sales team to identify future market opportunities. Due to this, companies invest heavily to interpret data to target customer relationships.

Question: Do you want to continue doing things the “old way”, or acquire new customers through intelligence use of data?

Here's a chance to collaborate electronically with JD Edwards decision makers and make profitable liaisons for your consultancy biz.

With our targeted database, you can offer full range of consulting services:

• Project management
• Technical expertize
• Upgrades
• Support
• Training services

Successful digital marketing strategies takes root from in-depth data of decision makers and business influencers working in JDE domain. Get the leading edge through targeted email campaigns and maximize your brand name with C-level leaders and influencers in the business Enterprise segment.

Contact us for customized list of executives working on JD Edwards World and JD Edwards EnterpriseOne.

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JD Edwards user Data Solutions

Influence B2B enterprise software buyers

JD Edward user list, one of the key database provider specialized in JD Edwards b2b list give b2b marketers access to more than 8,500 companies that have purchased Oracle's JD Edwards products/ solution. Our business repository of JDE users contains key executives, influences from Fortune 500 companies, decision makers and buyers from business-to-business sector.

Our master database is regularly updated with new records of JDE users, enterprise business buyers and C-level decision makers working on Oracle’s JD Edwards platform. Our niche data offer unparalleled ability to reach JD Edwards users, ERP users, technical professionals and key decision makers.

Who use JD Edwards user list
Leading software marketers, JDE consultancy service providers, third-party application providers and business-to-business marketers use our data for brand promotion, traffic generation and for promoting products/services. We maintain this comprehensive data through advanced data analysis.

JD Edwards data count
JD User data card contains more than 10 k records, segmented by Industry, job title and by relevant purchase/ firmographic behavior. Over last 7 years, we've provided our data to companies seeking to consolidate market presence.

JDE user profile contains

1) Industry segments
2) Title base segments
3) Geography
4) SIC Code
5) Biz size/Revenue
6) and more...

Reach multi-billion dollar market
Leading tech brand to small biz firms rely on JD Edwards user list to reach key biz markets. Moreover, our multi-channel contact information of each prospect enable marketers to choose the right media to drive one-to-one marketing.

Best offer: Build B2B Relationships
Get 25 FREE record of JDE prospects belonging to your target market. Test our sample data and come back to us if you're happy with our b2b data. Sign up now by completing our online sign up form.

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Improve data-driven direct marketing

A well-chartered email marketing program allow you to build and retain relationship with independent software vendors and consultants. Apart from attracting new clients for enterprise applications market, personalized email campaigns is the fastest and easiest way to reach IT business owners and decision makers. 

Here's how you can develop closer relationship with  prospects and secure more clients:

Create product/service awareness
No matter how best you rate your product/service, it would make a dent on the market unless you make your brand visible. Targeted Email communication highlighting the product or service USP can ring the right bells.

Build niche database of prospects & Promote software biz

>>Sell new licenses for Oracle's JD Edwards EnterpriseOne
>>Provide support revenue for new software licenses
>>JD Edwards EnterpriseOne training courses, online seminars
>>Reach hardware and device vendors
>>Deliver invitation of upcoming JDE events
>>Promote JDE EnterpriseOne technical workshops, and solution seminars

Segmented list of industry specific vendors from JD User List is the most viable way to reach niche enterprise markets. Our lead generation programs allow you to generate leads at a fraction of the cost that other B2B lead generation channels.

Start now by submitting your requirements in our online enquiry form.

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Market to trade show attendees

We provide niche data of software users/ decision makers who have attended leading B2B trade show across North America and UK. This specialized Trade show attendee list includes corporate decision makers, C level executives, Corporate executives, business owners, IT decision makers, IT professionals, business professionals, software developers, designers, Purchasing executives and IT managers.

This data can be used to contact users through phone calls, personalized email invitations, direct mail, or through Fax invitation. These relevant giveaways can introduce your products and encourage conference registrants to visit your booth.

Create Pre-show buzz – Wake up call

Result-driven trade show marketing can enable you to pro-actively engage prospects with target IT decision makers, CIOs, professional through personalized communication strategy. Market via email, print advertising, paid search marketing, direct mail, phone, fax and other relevant channels.

Now you can create market buzz through phone calls, personalized invitations, direct mail, email, or meaningful giveaways to introduce your products.

Our target audience included in Trade show attendee list includes:

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  • Qualified IT professionals based on title and domain knowledge
  • Online subscribers to leading IT magazines
  • Executives who have attended major IT conferences
  • Select list of senior-level software professionals
    
  
  

As an software promoter/marketer, IT trade show list enables you to:

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  • Generate high qualified sales leads
  • Promote new releases with qualified executives
  • Gain extensive brand exposure through multi-channel marketing
    
  
  

If you have any questions, or to know more about our trade show list services, contact us by filling your requirement.

By P J Moris with No comments

How to start an effective eMail conversation

It's a tricky proposition to craft an effective email for newbie subscribers. The words, the tone and the content all must merge to create the right expectation. But in practice, most email marketers spend very little time to make text relevant and personal. Unfortunately, such plain speak promotions don't get a second look from your subscribers. Result – your mail get sidelined in the trash box of users.

A 2009 study reveals that 43% of marketers restrict their personalization efforts to the salutation.

So, what's the best way to create the right impression from the introductory email?

Start by writing less about you, and more about the recipient. People like taking about their pain points and provide information or resource that syn with their current trouble points.

Captivating a B2B executive is not a easy shot, esp in these turbulent times. They have less time and more at stake. To create instant impact from your e-newsletter, let your content speak the language of c level executives.

Resonate the topics, issues sought by the technology decision makers.

Another way to improve email response is by testing your promotion on a subset of your audience. Measure the response rate and make appropriate changes.

Now follow these points and put into practice while sending your next B2B promotion. As the popular adage goes, it's better late than never.

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How to create unique brand value

It's a crowded biz market out there. Too many players competing for too little buyers/customers. In this created biz world, only the unique and distinct biz will stand out. In order to create a distinct identity your biz require an unique brand equity. With more customers scouting online channels, your brand visibilty in digital medium is key in capturing the minds of business clients.

One of the key differentiation element in the online space come from your unique voice. The assorted digital interaction through multiple touch points will give your brand a specific value in the hearts of your customers.

Customers perceive your brand through your slogans, color, words, emails, etc. Now, let's look at a simple steps to create a unique place for your brand in your biz space.

Here's how you can start your biz identify in this crowded market space.

• Focus on one overriding message that really resonates
• Develop key product points - from customer's point of view
• Use messaging to touch customers on an intellectual and emotional level
• Follow a unique layout, color, or use strong graphic differentiators
Convey value to customers through effective product segmentation

Initiate these strategies to lead a consistent brand visibility in your market. Make the difference apparent for your customers to see in a scant few seconds.

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Grow your customer base

Today's JDE prospects are more informed than ever - web, forums, JDE communities, b2b conferences, and through social networking. These multiple media channels enable B2B buyers with better understanding about products and service offering.

In this scenario, sales reps require unprecedented insights into the prospects  needs and specific requirement. However, reps has one smart way to make right impression with prospects -targeted email campaigns.

New sales frontier to reach JD users

JD user list provides sales ready leads for software marketers. Our segmented list of C level executives & professionals enable them to reach right prospects with less investment and in less time. Moreover, the targeted email list offered to our client is tailored to the needs of our customer. We use our master database to segment list We deliver customized direct marketing list for our clients so that they can use our information to reach quickly the the hottest leads and opportunities through relevant content.

How we can make the difference

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  • Unmatched Industry segments
  • delivers Multiple channel marketing
  • Detailed demographic profiles
  • Find new prospects quickly
  • Generate demand generation cost effectively
  
  
  

Enable your sales reps:

JD Edwards gives software marketers instant marketing prowess to interact with hottest leads. For more details on specific B2B leads, pls fill your contact details.

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Competitive dfferentiation for software marketers

How to sound different in this world abound by the marketing cacophony? In a world that more of "Me-too marketing", it's hard for you to get the voice beyond the rhetoric.

Marketing-Led Software Application Sales

The challenge for every marketers lies in "focus". Follow a narrow "sub-segment" of your market and become a market leader in this niche segment. Do not be tempted to follow multitude of market segments, instead drill your marketing to specific areas.

Apart from focused marketing, follow multi-channel communication channels for higher response from users. The new age users, look for resources that can provide real value and more meaning to users.

Marketing diversity through multiple media

As biz combat the effects of recession, the marketing effects are horned at making it more sharper, more targeting and into foray into specific audiences.

Top five marketing tactics used by majority of biz are:

* Web site

* Email

* PR

* Tradeshows and user conferences

* Search marketing

The emergence of digital tactics are increasingly visible in most of the B2b marketing. Apart for it, biz are gaining more customer interaction through social media channels.

Strategic Disciple for JD Edwards vendors

All these doesn't means the death kneel to traditional tactics like executive events (e.g., executive breakfasts). As a JD Edwards vendor, best chance to tide the current markets is through multi-edged campaigns to acquire strong lead generators.

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Is Relevance . . . Relevant?

How do you promote biz competency in J.D. Edwards OneWorld Implementation? How can your marketing get more eye balls from JD Edwards professionals in JD Edwards user community?

The core idea of your digital marketing sums up to reach technical people among J.D. Edwards OneWorld customers, OneWorld consultants, business partners, and IBM service representatives. But before that, you need to create message that can resonate to your target audience.

Promote only to those who value your services. Resonate key messages based on the requirement of your audience. In this ever-changing, competitive business worlds demands constant innovation and marketing edge to keep pace with market dynamics.

Here's how you can lead the pack through email promotion:

Communicate something of value/interest

Every communication send to a prospect must offer a piece of information that’s relevant to them. I could be a product update, add-ons or some ERP application information that could help their customers.

Consistent communication

Keep the conversation moving with regularly communication. Demonstrate a consistent pattern for your digital communication.

Now Gain Business Intelligence:

You can leverage our JD Edwards user base to architect and implement innovative communication that can: improve business promotion, increase market visibility.

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Go Viral with eMail

One of the earlier examples of viral campaign effect is the infamous Ponzi scheme. This fraudulent investment operation lure many investors with abnormally high returns. From one investor the idea is transmitted to another susceptible users. This dubious investment plan started in the early 1900 is one of the earlier examples of campaigns going viral through referrals. 

B2B Viral markting

As a software marketer, b2b email marketing is all meant to develop biz markets and to generate qualified leads that sales won't ignore.Such deliberate marketing strategy requires streamlined email promotion with laser-focused messages that can convert buyer interest to buyer intent.

Spread the email with special charm -

Value from email promotion starts with its content. How appealing and informative is the enewsletter content? Does it appeal to the targeted audience?

If the answer to these two question is yes, then you can think of padding your email with viral elements.

Notable eMail viral  tactics

• Offer a reward/freebie/ incentive
• Personlize the referral email
• communicate compelling information in your email that induces the recepient to accept the idea or offer
• Indentify influencers to spawn viral campaigns

Create special links in your email promotion to enable easy pass-it-on appeal. Publicize it across social media sites, for maximum exposure. Recent reports show that recipients of informative b2b emails use 'forward to a friend' button to share valuable content to colleagues and business partners.

Changes in user habits has promoted marketers to include both forward to a friend” (FTAF) and “share with your network” (SWYN) links. Culmination of multiple media promotion enhances the changes of your message to get more viral.

Spell and strategies for viral email campaign 

Recent market study of 500 ERP marketers show that, 39% of users “forward to a friend” link, and 7% of users "share the link with their "social network"

Viral lesson here

Include links to share the content of your campaign to spread out through social media sites. This can potentially expand the spread and reach of your promotion to extra audience at no extra cost.

Virally yours,

PJ

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Email data segmentation - Quick know-how

Last week's meeting with top guru's of social marketing media threw upon some insights on the impact of social media marketing on emails

Many companies are still living in the pipe dream that repeated email blasts will one day get them the “big buck” deal. But, I'm afraid that email blasts with one-size-fits-all attitude hardly takes them any closes to their Utopian dream.

I have mentioned in numerous posts about the benefit of email segmentation, still many clients find it hard to match email intelligence gathered from customer transaction to improve one-to-one communication.

Dive deep down the funnel

Now, let's understand how segmentation can bring value to your biz

• Maximizes existing website traffic conversions

• Expands new channels through message testing

• Enables personalized communication
  
  

So, what are the most effective ways of segmenting your customer database?

Frequently used email segmentation, based on Email Metrics:

• New subscribers to the list ( new opt-in to your database)

• No opens,| clicks or conversions ( Deadwoods of your list)

• Opens, clicks and conversion ( Rich Cash cow's)

• Opens and clicks |but no conversion ( so close but far)

• Opens, |but no clicks no conversion( Only a glance )

These parameters give the clue to start your next email-exercise. Change the content and value of promotions, based on the needs of each customer group. Track the responses and modify it for optimum results.

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How to optimize landing page with analytics

web analytics can give vital clues and help you to drill down the black spots of your landing pages.

Let's examine how visitor tracking tool can help you to get a snap shot of visitor interaction and how it can be used to improve the landing page conversion.

Most visited page/content

Analysis of visitor traffic on your web pages can expose the most valuable pages in your website. Gaining knowledge of popular pages can be used to optimize it further for lead generation. For instance, you can include links and powerful call to action in these high-traffic zones.

Analysis of visitor path

Find the route taken by the visitor to reach a particular page. The trail will give you insights on the common flow of traffic. Proper understanding of the traffic flow can be used to position key conversion pages on the populous route.

Top exit pages

The page from where most of your site visitors bail out is your leaky bucket. With this knowledge, you can examine the fault lines of your web page. It could be due to the lack of proper content, or due to incorrect navigation structure. Make a thorough study of web page and fix the leaks.

Funnel analysis

Trim down the wandering paths with well-defined logical pages so that it facilitates easy prospect conversion. Simplify the overall visitor conversion operation for smooth influx of leads to your coffer.

By P J Moris with 1 comment

7 pre-show promotional tactics

Trade shows is an effective forum for b2b companies to meet and acquire new customers. Recent research from CEIR shows that, 83% of the successful companies which collected maximum leads from Trade shows, were the ones which used pre-show campaigns.

As the trade show calendar closes in, the folks in marketing department goes berserk with activities and ideas, akin to the busy bee hive.

Recession has resulted in thinner marketing dollars, and in response to it, trade show marketers is increasing the use of digital communication to drive booth traffic . The targeted email mailshots is send to create the right market vibes ahead of the trade show and to get a hot trail towards its booth.

Now let's examine how you can fine-tune your pre-show mailers for maximum reach and impact

• Include the map of the exhibit hall, booth location in your email. Make use of your creative team to design the right attention

• Freebies, a coupon, game piece, or quiz, the answer that can be redeemed for a gift at the booth

• Email promotions with hot links to micro site for the trade show can detail the activities of upcoming trade show

• Content for pre-trade show mailers should go with the concerns, needs and interests of your prospects
  
  Send emails only to target audience. For this you have to segment your customer base. It gives the right response

• Include testimonials from visitors and publications that have appeared in newspaper

• Offer incentive for purchase booking made during trade shows

So, what does hold you now from spreading the news of your booth.

Pull up your sleeves and work the way for the next trade show. Mend your database or get new prospect list of software users to increase list conversions.

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First shot

Economy is showing some feeble signs of change and recovery. Last week's reports show a glimmer of hope. The figures showed that the U.S economy bitten by the recession bug has slowly showed more positive trends. Thought this is not an outright change over, it's a welcome deliverance to all.

The big wigs in the Administration is still tight lipped about the unemployment figures and how the positive signs can bring a turnaround for the business.

For marketers, it's still a long way off to reach the old "glory days". Though the slide has gotten slow, the markets are still not fresh.

As an marketer, your goal should be to strive for all channels to get a grip on the competition and on the elusive customer base. Success is not too far, but comes with grit determination of your goals and arriving at the most unique solution for your business.

When it comes to JD Edwards customer base, it requires even more concerted effort to find niche user communities. Try building your digital customer base slowly and I'm sure it will be a bread winner for your biz.

Keep nurturing and keep updating your customer records is the last say on my first post.

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