Good directions to boost IT purchases

While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process.  These founding serve as a guide post on the strategic framework for IT marketers.

Key findings include: 

• In most IT purchases, IT management is significantly involved
• The buck passes from IT Staff, then IT management and finally CIO approves the final purchase
• Resources used in vendor selection: Tech Publication, Tech Sites, Peers and White Papers
• While dealing with known vendors, IT purchase cycle is reduced by 2 months

With the bourgeoning information in hands of IT professionals, it's important for marketers to provide trusted content to make IT related purchase decisions. Providing information through articles, reviews, white papers gives IT marketers with opportunities to engage with IT stakeholders and key decision makers.

This post is sourced from the IDG Enterprise study:

By P J Moris with No comments