These 7 signs can indicate that your marketing data requires a second look.
First there would be subtle signs and then you get the alarm bells ringing from all sides. If you fail to notice both, then you're headed for serious collision with law and repute.
If you start seeing early signs as noted below, it's time to prepare your data for early cleansing.
These signs apply to any B2B data, and usually indicate that your data has run out of steam or just lost value.
1) Increase in hard bounces
2) Low email delivery rates
3) Fewer response from users
4) Complaints from users
5) Too high un-subscribe rates
6) Low quality inquiries or call back request
7) Returned emails - User not found
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