Go Viral with eMail

One of the earlier examples of viral campaign effect is the infamous Ponzi scheme. This fraudulent investment operation lure many investors with abnormally high returns. From one investor the idea is transmitted to another susceptible users. This dubious investment plan started in the early 1900 is one of the earlier examples of campaigns going viral through referrals. 

B2B Viral markting

As a software marketer, b2b email marketing is all meant to develop biz markets and to generate qualified leads that sales won't ignore.Such deliberate marketing strategy requires streamlined email promotion with laser-focused messages that can convert buyer interest to buyer intent.

Spread the email with special charm -

Value from email promotion starts with its content. How appealing and informative is the enewsletter content? Does it appeal to the targeted audience?

If the answer to these two question is yes, then you can think of padding your email with viral elements.

Notable eMail viral  tactics

• Offer a reward/freebie/ incentive
• Personlize the referral email
• communicate compelling information in your email that induces the recepient to accept the idea or offer
• Indentify influencers to spawn viral campaigns

Create special links in your email promotion to enable easy pass-it-on appeal. Publicize it across social media sites, for maximum exposure. Recent reports show that recipients of informative b2b emails use 'forward to a friend' button to share valuable content to colleagues and business partners.

Changes in user habits has promoted marketers to include both forward to a friend” (FTAF) and “share with your network” (SWYN) links. Culmination of multiple media promotion enhances the changes of your message to get more viral.

Spell and strategies for viral email campaign 

Recent market study of 500 ERP marketers show that, 39% of users “forward to a friend” link, and 7% of users "share the link with their "social network"

Viral lesson here

Include links to share the content of your campaign to spread out through social media sites. This can potentially expand the spread and reach of your promotion to extra audience at no extra cost.

Virally yours,

PJ

By P J Moris with No comments