How to sound different in this world abound by the marketing cacophony? In a world that more of "Me-too marketing", it's hard for you to get the voice beyond the rhetoric.
Marketing-Led Software Application Sales
The challenge for every marketers lies in "focus". Follow a narrow "sub-segment" of your market and become a market leader in this niche segment. Do not be tempted to follow multitude of market segments, instead drill your marketing to specific areas.
Apart from focused marketing, follow multi-channel communication channels for higher response from users. The new age users, look for resources that can provide real value and more meaning to users.
Marketing diversity through multiple media
As biz combat the effects of recession, the marketing effects are horned at making it more sharper, more targeting and into foray into specific audiences.
Top five marketing tactics used by majority of biz are:
* Web site
* Email
* PR
* Tradeshows and user conferences
* Search marketing
The emergence of digital tactics are increasingly visible in most of the B2b marketing. Apart for it, biz are gaining more customer interaction through social media channels.
Strategic Disciple for JD Edwards vendors
All these doesn't means the death kneel to traditional tactics like executive events (e.g., executive breakfasts). As a JD Edwards vendor, best chance to tide the current markets is through multi-edged campaigns to acquire strong lead generators.
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