Last week's meeting with top guru's of social marketing media threw upon some insights on the impact of social media marketing on emails
Many companies are still living in the pipe dream that repeated email blasts will one day get them the “big buck” deal. But, I'm afraid that email blasts with one-size-fits-all attitude hardly takes them any closes to their Utopian dream.
I have mentioned in numerous posts about the benefit of email segmentation, still many clients find it hard to match email intelligence gathered from customer transaction to improve one-to-one communication.
Dive deep down the funnel
Now, let's understand how segmentation can bring value to your biz
Maximizes existing website traffic conversions
Expands new channels through message testing
Enables personalized communication
So, what are the most effective ways of segmenting your customer database?
Frequently used email segmentation, based on Email Metrics:
New subscribers to the list ( new opt-in to your database)
No opens,| clicks or conversions ( Deadwoods of your list)
Opens, clicks and conversion ( Rich Cash cow's)
Opens and clicks |but no conversion ( so close but far)
Opens, |but no clicks no conversion( Only a glance )
These parameters give the clue to start your next email-exercise. Change the content and value of promotions, based on the needs of each customer group. Track the responses and modify it for optimum results.
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