How to optimize landing page with analytics

web analytics can give vital clues and help you to drill down the black spots of your landing pages.

Let's examine how visitor tracking tool can help you to get a snap shot of visitor interaction and how it can be used to improve the landing page conversion.

Most visited page/content

Analysis of visitor traffic on your web pages can expose the most valuable pages in your website. Gaining knowledge of popular pages can be used to optimize it further for lead generation. For instance, you can include links and powerful call to action in these high-traffic zones.

Analysis of visitor path

Find the route taken by the visitor to reach a particular page. The trail will give you insights on the common flow of traffic. Proper understanding of the traffic flow can be used to position key conversion pages on the populous route.

Top exit pages

The page from where most of your site visitors bail out is your leaky bucket. With this knowledge, you can examine the fault lines of your web page. It could be due to the lack of proper content, or due to incorrect navigation structure. Make a thorough study of web page and fix the leaks.

Funnel analysis

Trim down the wandering paths with well-defined logical pages so that it facilitates easy prospect conversion. Simplify the overall visitor conversion operation for smooth influx of leads to your coffer.

By P J Moris with 1 comment