It makes good sense to reach customers through multiple communication channels. Having the right exposure through well managed communication will generate a wider response from your target audience. The time is perfect to re-plan and align new customer-centric strategies. Utilizing "customer data" into meaningful experiences will enhance the brand worth.
So, how to plan your marketing to reach more receptive audience without loosing sight of the customer's thought.
Before you embark on the voyage to meet your customers, it's time to answer the following questions:
- What do customers say that they LOVE about you?
- What has caused disappointed in them?
- What do customers say that you should improve?
- What do they value about your company?
- Who are the customers that recommend you?
The strategy of becoming customer-centric has two additional benefits:
- You'll get free marketing publicity through consumer buzz
- You'll get new customers to your biz without spending a dime
Good luck
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