Every time you send email campaigns to your customer base you expect a surge of clicks and response. But in true sense, online conversion don't come very easy. So, why is the mismatch between expectation and reality?
In this post, I'll share few practicable insights on how you can improve email response by making small tweaks in content, design and in email template.
Before you start, get 10 people( customers/prospects/focus group) to take a look at your email and ask them these five questions.
1. Will this subject line persuade you to open this email?
Does the subject line entice users to click or fail in its purpose. Good subject line can convince users to open your email. Persuasive power of email subject line can make or break your campaign.
2. What the first thing that comes to your mind when you open the email.?
Does your email highlight the most important element at the most critical location? Can you locate the most favourable element in your email? If your email distract users with too many objectives, then it's sure to confuse them.
3. Where do you click first and why?
User behavior study is essential to capture the best response. In many cases, we have seen that users click on image, or on product name to go further. But such action don't take then any further due to the lack of links. Place the right links in your template so that you can capture more response from many points.
4. Is the email easy to read?
Do they love the email copy the way you do? Get the feedback on what they like to read and see. Make suitable changes to the copy to make it short and snappy. One way to improve readability is by placing reader friendly bulleted points.
5. What do the images convey?
Does the image speak the thought you like to convey? Does it distract or deviate the goal? Too many images or too less can be in-appropriate.
Response from these focus groups can help you improvise email campaigns and help you gain greater response from email marketing.
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