The ripples of recession are still hitting the shore-lines of b2b marketing. At the offset of bad times, most CIOs reacted by triming budget for business-to-business marketing. The shrinkage in ad budget has made savvy marketers to look for better ways to reach prospects . One way to get more marketing buzz with limited resources is through increased customer conversation through online media and social media marketing.
B2B Marketing through Digital Media Conversation
Another effect of shrinking customer base is the impetus on customer retention. This makes sense to b2b businesses as it lowers cost of marketing and increases revenue without spending more.
This short post, highlights 3 focus point in b2b marketing:
Get closer to the sales department
Current economic swrils has given decision-makers the right opportunity to forge better relationship between marketing and sales department. Many B2B firms are training resources to understand the needs and requirement of customers. Right training and tool to sales force enable them to build the right kind of relationship with customers.
Identify the most profitable customers
Most business are poor in identifying profitable customers. The right distinction between high-value customers and low-value customers can help you strategize the right marketing game-plan. Right understanding of customer segments, ( top level customers, middle level customers and smaller customers) also help businesss marketers to channel marketing dollars to the most receptive customer segments.
Find the best way to use online marketing channel
Intelligent use of online channels can spur-up conversation with prospects and customers. This can feed more marketing leads and bring out your product/service in the online space. Get the leading edge in your markets through online prospecting and gain quality visitors from online circles.
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