3 question to improve B2B email marketing Q: How you maximize email signup?
A: Value-led call-to-action:
One way to attract more sign-up is through powerful call-to-action. To make it effective, you should give clear-cut direction - where, why and how to sign-up. Display up-front details of the process. Free gifts or benefits like ( ebook, white paper, free-mailing, etc ) will attract more users to sign-up.
Urgency factor:
Limited period offer in the sign-up form lures more visitors to part with their contact details. This short tactic creates a sense of urgency in the offer, and urge online visitors to act without any delay. Time-bound offers can boost sign-up rates and attention to the offer.
Q Are our messages REALLY getting through?
A: Reputation
Sender reputation plays a significant role in deciding the fate of your email campaign; whether it's going to be delivered or its trapped by spam filters. Here is the main elements in your email campaign that decides your reputation:
- Volume of email send
- Number of unknown users in your database
- Complaint rate from users
- Number of spam trap hits from your email campaign
- Email campaign infrastructure
Q: Is your creative effective?
A: Banner blindeness
People will pay attention to your ads if you give them a reason. Design ads with kickass dynamic creative. Bring out brilliant ideas on the table to by-pass users banner blindness.
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