7 pre-show promotional tactics

Trade shows is an effective forum for b2b companies to meet and acquire new customers. Recent research from CEIR shows that, 83% of the successful companies which collected maximum leads from Trade shows, were the ones which used pre-show campaigns.

As the trade show calendar closes in, the folks in marketing department goes berserk with activities and ideas, akin to the busy bee hive.

Recession has resulted in thinner marketing dollars, and in response to it, trade show marketers is increasing the use of digital communication to drive booth traffic . The targeted email mailshots is send to create the right market vibes ahead of the trade show and to get a hot trail towards its booth.

Now let's examine how you can fine-tune your pre-show mailers for maximum reach and impact

• Include the map of the exhibit hall, booth location in your email. Make use of your creative team to design the right attention

• Freebies, a coupon, game piece, or quiz, the answer that can be redeemed for a gift at the booth

• Email promotions with hot links to micro site for the trade show can detail the activities of upcoming trade show

• Content for pre-trade show mailers should go with the concerns, needs and interests of your prospects
  
  Send emails only to target audience. For this you have to segment your customer base. It gives the right response

• Include testimonials from visitors and publications that have appeared in newspaper

• Offer incentive for purchase booking made during trade shows

So, what does hold you now from spreading the news of your booth.

Pull up your sleeves and work the way for the next trade show. Mend your database or get new prospect list of software users to increase list conversions.

By P J Moris with No comments