Monday, December 14, 2009

10 Gotchas that Derail B2B Marketing Initiatives

Many business-to-business online marketing deployments are fraught with dangers, such as unfocused marketing and poor email delivery. Such haphazard marketing can grind ambitions e-prospecting to a halt.

This short post give CIOs and decision makers a quick-peek look at the common mistakes of email marketing.

1. Targeting more users that you can chew.

2. Selecting the wrong target for the right prospect data.

3. Failing to incorporate data intelligence in prospect communication.

4. Email rendering issues.

5. Weak call to action.

6. Failing to provide relevant user-centric email content.

7. Immature email proposition.

8. Poorly conceived email template.

9. Failing to optimize the size of email template.

10. Failing to incorporate email personalization and email segmentation.

Take control of your lead nurturing email communication by using the best practices.

If you have any queries please feel free to call for immediate assistance. JDE User list can help you to improve marketing ROI, and
reduce operative costs of your online marketing.

By P J Moris with No comments

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