Does email design require the same kind of treatment given towards websites?
Most designers design emails with the same design eye of a website. But, how can similar design treatment give work for two different entities, when the purpose is different?
Email message send to subscribers are crafted with a definite intention or purpose. Whereas, website has to cover wide range of utilities - brand, marketing and business.
Here's the quick tips in email design and purpose.
Readers’ time is precious— Make your message snappy - Inbox is too crowded for elaborate explanation
Only to Permission -- There's no two ways about permission. Send only to those who have expressed intention to receive your mailers
Relevance is everything -- Every communication must be relevant to the user. Else it's fate is doomed, even though you've got the consent
Simplify unsubscribe process -- It's futile to have uninterested users in your mailing list. Quality matters more than quality
Populate "ALT" tags for images & design email templates around 600-625 pixels wide
Test email for image rending issues -- Every email client has some form of image blocking. Send test emails before they rely on
Use tables-- Create columns using structural tables
Send text version -- Send HTML & text mails for more readership
CAN-SPAN Act -- Don't just say. Confirm to the law of the land
Test, test, test -- Seeing is believing. Test before you sent it across
We believe that email marketing is both an art as well as science. It requires the sender to use the best online strategies to improve email delivery, and know-how on latest technology for email broadcasting.
At JD User list, we use both our intuitive skills and latest know-how on digital marketing to provide the best ROI. Our team of managers, trainers and support crew can select the best-fit solution that works well for you.
Need help on designing b2b software marketing email campaign? Contact us now for a free 20 minute consultation.
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