Monday, October 26, 2009

List Management - Outline of Best Practices

  • Remove suspected spam trap or honey pot email ids 
  • Correct any invalid, bounced emails or misspelled emails
  • Freshen up your email database with ECOA service
  • Handle bounced emails. Sort messages
  • Segregate hard email bounces and treat it separately
  • Remove un-subscribes without any delay
  • Use dynamic segments to segregate data based on specific profiles
  • Segment list by domain to catch with domain specific issues
  • Try to re-engage with inactive subscribers through special offers

By P J Moris with No comments

0 comments:

Post a Comment

    • Popular
    • Categories
    • Archives