- Remove suspected spam trap or honey pot email ids
- Correct any invalid, bounced emails or misspelled emails
- Freshen up your email database with ECOA service
- Handle bounced emails. Sort messages
- Segregate hard email bounces and treat it separately
- Remove un-subscribes without any delay
- Use dynamic segments to segregate data based on specific profiles
- Segment list by domain to catch with domain specific issues
- Try to re-engage with inactive subscribers through special offers
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