Firmographic Data Segments - Software Marketing

How can you connect your customer data to suit specific marketing plans?

Today’s smart data-driven marketers leverages homogeneous buying behaviors of customers to create compelling value proposition. Research into these vital metrics enable decision makers to identify segments and cater specific business solution depending their varying wants.

Data segments in Software marketing

In the business-to-business market, marketing based on implicit/behavioral data of customers bring in more campaign response and increased lead generation. In order to achieve this, software marketers resort to data segmentation based on how customer has responded to earlier offers. Propensity-to-buy list of customers are frequently used by marketers to promote cross-sell and up-sell offers.

Market segmentation in Information & Technology markets

Market segmentation creates common pools of data with the same traits or similar attributes. Software marketers normally uses the following attributes to divide customer data into unique market segments.

Based on these variables, marketers segment their B2B markets. It includes:

• Geographical variables: regions, countries, states, zip-codes, counties, etc.
• Demographics: gender, age, income, education, occupation, nationality, etc.
• Business firmographic data: Industry, SIC code, Revenue, sales channels, etc.
• Business line: Product and service types, categories
• Behavioral variables: Product usage, brand loyalty, readiness-to-buy stage, etc.
• Offer types

JD user list offer data segmentation solution to our clients to get increased response from targeted email marketing. Segmented data enable you to boost direct marketing response rates by targeting prospects most likely to respond.

JDE user list deliver clean data to end-user and help you to:

• Develop new strategies to acquire, retain customers
  
• Add business intelligence to customer files
  
• Segment and target customers precisely
• Deliver offers that resonate with target audience
• Increase sales and marketing efficiencies

In-depth analysis of data makes your marketing align with the customer sentiments. Our data expertise stretches beyond strategy to acquisition, allowing us to suggest best-suited database marketing plan.

Contact us for one-to-one free discussion on how well we can segment your existing customer records for more meaningful marketing.

By P J Moris with No comments