Perfect Match E-newsletters - Ezine tips

Technology Marketing through eNewsletters
Email newsletters is one of the popular medium through which technology marketers earn brand visibility and get extra marketing mileage. To make newsletters effective, informative and effective, you've to package the ezine with information that pep the interest of technology centric users.

This short post will give quick snapshots on how you can build powerful and effective enewsletters

Communicate with customers through effective ezines

• Make them relevant, valuable, timely
• Include information tailored to your customers’ needs
• Design the ezine so that's easy to read and share
• Design enewsletters for latest readers like ipad etc
• Keep attractive and short subject lines short <>
• Use a consistent ‘from’ address

Know your user and set the right Enewsletter expectations

• Start relationship with new subscribers by collecting their expectation
• Provide relevant and cutting edge news & market trends
• Find out the preferred newsletter frequency
• Segment customer base to match information with their needs

Triggered ezine communication get maximum results

• Survey users to get feedback on user's expectation
  
• Find out when and how frequently they would like to receive it
• Tell them how frequently they’ll hear from you and stick to your promise
• Send timely offers to newsletters subscribers

Here are five powerful reasons to start eNewsletter program:

• Communicate regularly with targeted users
• Generate more qualified sales leads
• Become a thought-leader in your business
• Increase sales and enhance brand loyalty
• Soft-sell products and services
  
• Keep customers informed about new products and services

Begin collecting opt-in user data and build up a formidable database of interested users. If you like to know more on how to create, send and track enewsletter, then you can contact us with your details.

We'll be glad to help you voice your thoughts through creative and powerful enewsletters. Get support on ezine design, content and tracking. Talk to our campaign representative. Sign-up for quick call back on our capability.

By P J Moris with No comments