Key bottlenecks in Database Marketing

Key Obstacles to Database Marketing

Internal Environment

• Prevailing Business culture
• Lack of understanding of objectives
• Cooperation and commitment
• Decision making style

Technical

• Database Architecture & Design
• Data Maintenance
• Data Capture
• Data Models and Performance Measures
• Buy or build decision

Marketing Implementation

• Failure to Track ROI
• Failure to Segment Data
• Failure to Personalize
• Failure to Send Relevant Offers
• Failure to Track Customer Feedback

Many business-to-business companies invest heavily in database marketing. But due to avoidable glitches database marketing fail to impress on the ROI front. In the next post, I'll give some special tips to improve service and profit from database marketing.

Thanks,

Moris

By P J Moris with No comments