How to increase marketing productivity and acquire more prospects?
In the current market scenario, there is NO one-path to your customer. In such a fragmented market, best results can be achieved through effective conversation with prospects and customers. Apart from the dialogue with your prospects, your marketing should touch prospects through mulitiple channels (email, direct mailers, fax, voice, social media etc)
Digital marketing should focus on building conversation with prospects through online presence through
- Websites with relevant content
- Blogs and forum participation
- Social media profiles
- Provide resources
- Email campaigns & promotions
Once the prospect is engaged through conversation, the next step is prospect engagement. The following strategies can be help them to connect with the prospect.
They are:
- Share news & relevant information
- Answer their queries/give recommendations
- Share success stories/problem solving documents
- Provide a resources for learning
- Send customer testimonials
- Share relevant articles
- Give referral clients to add conviction
Giving attention through these engagement strategies will increase the confidence and validity of your business proposition.
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