Most salespeople race in for short-term sales and focus on easy sales opportunities. In the frenzy to reach sales targets, the long-term sales opportunities fall apart.
B2B Lead nurturing strategies to drive conversions
Most B2B leads in technology sector takes a longer curve to close the deal. Some heavy investment decision takes about 5-to-12-month period.
This short post write-up points to three questions for you to help you improve lead generation exercise.
- Are you delivering the right messages to influence decision makers?
- How do you nurture the relationship and stay connected with prospects?
- What are the highlights of your value proposition? Does it does on increasing efficiency or reducing the cost?
Well crafted lead nurturing message will help you be in the loop with prospects. In the end, what matters is the continued touch through email, phone, or mailers. Through relevant communication through multiple mediums, you get close to the prospect until the “judgement day”- when your prospect takes the purchase decision.
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