5 Easy Steps to revamp Your Email Marketing

Every time you send email campaigns to your customer base you expect a surge of clicks and response. But in true sense, online conversion don't come very easy. So, why is the mismatch between expectation and reality?

In this post, I'll share few practicable insights on how you can improve email response by making small tweaks in content, design and in email template.

Before you start, get 10 people( customers/prospects/focus group) to take a look at your email and ask them these five questions.

1. Will this subject line persuade you to open this email?

Does the subject line entice users to click or fail in its purpose. Good subject line can convince users to open your email. Persuasive power of email subject line can make or break your campaign.

2. What the first thing that comes to your mind when you open the email.?

Does your email highlight the most important element at the most critical location? Can you locate the most favourable element in your email? If your email distract users with too many objectives, then it's sure to confuse them.

3. Where do you click first and why?

User behavior study is essential to capture the best response. In many cases, we have seen that users click on image, or on product name to go further. But such action don't take then any further due to the lack of links. Place the right links in your template so that you can capture more response from many points.

4. Is the email easy to read?

Do they love the email copy the way you do? Get the feedback on what they like to read and see. Make suitable changes to the copy to make it short and snappy. One way to improve readability is by placing reader friendly bulleted points.

5. What do the images convey?

Does the image speak the thought you like to convey? Does it distract or deviate the goal? Too many images or too less can be in-appropriate.

Response from these focus groups can help you improvise email campaigns and help you gain greater response from email marketing.

By P J Moris with No comments

E-business Success. Stand Out

JDE business mailing lists provide you with accurate data of prospects that enable them to target potential prospects in IT markets. We have over 7 years of experience in b2b direct marketing and in digital marketing.

We undertake regular list hygiene, data surveillance to maintain and restore the quality of b2b data. Our master database concentrates on business prospects from Oracle's JD Edwards domain and other core IT domains.

Our targeted business mailing lists can infuse latest prospect data into your in-house repository. Through newly acquired prospect data you can immediately reach interested prospects across USA, U.K, Singapore and Australia.

How can you target prospects interested in JDE application and ERP modules?

Our business database is comprised of over 16 million business contact information that are updated after every campaign.

Our b2b selects include the following:

• Sales Volume
• Business Type
• Executive Title Code
• Gender
• Business Title
  
• Location/Geography
• Employee Size
• Ownership Indicator
• SIC code
• Years in Business
  

Why Choose JDE User list?

We acquire niche data through multiple sources. We have network with data partners, accredited list vendors, and validate data through our in-house team.

• Opt-in contact information for targeted campaigns
• In-depth profiling through custom list
• Real-time expert advice on campaign
• Email campaign and campaign tracking support
• Data compliant as per CAN- SPAM Act
• Free counts and quotes

And we’ll look after you data through comprehensive coverage – from data acquisition to data maintenance, data hygiene to data management.

For a no obligation quote on JDE marketing list, please complete the online form below. One of our direct marketing specialists will get back to you immediately.
Thank you for your information!

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3 question to improve B2B email marketing

3 question to improve B2B email marketing

Q: How you maximize email signup?

A: Value-led call-to-action:

One way to attract more sign-up is through powerful call-to-action. To make it effective, you should give clear-cut direction - where, why and how to sign-up. Display up-front details of the process. Free gifts or benefits like ( ebook, white paper, free-mailing, etc ) will attract more users to sign-up.

Urgency factor:
Limited period offer in the sign-up form lures more visitors to part with their contact details. This short tactic creates a sense of urgency in the offer, and urge online visitors to act without any delay. Time-bound offers can boost sign-up rates and attention to the offer.

Q Are our messages REALLY getting through?

A: Reputation

Sender reputation plays a significant role in deciding the fate of your email campaign; whether it's going to be delivered or its trapped by spam filters. Here is the main elements in your email campaign that decides your reputation:

• Volume of email send
• Number of unknown users in your database
• Complaint rate from users
• Number of spam trap hits from your email campaign
• Email campaign infrastructure

Q: Is your creative effective?

A: Banner blindeness

People will pay attention to your ads if you give them a reason. Design ads with kickass dynamic creative. Bring out brilliant ideas on the table to by-pass users banner blindness.

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3 Critical Principals in B2B Marketing

The ripples of recession are still hitting the shore-lines of b2b marketing. At the offset of bad times, most CIOs reacted by triming budget for business-to-business marketing. The shrinkage in ad budget has made savvy marketers to look for better ways to reach prospects . One way to get more marketing buzz with limited resources is through increased customer conversation through online media and social media marketing.

B2B Marketing through Digital Media Conversation

Another effect of shrinking customer base is the impetus on customer retention. This makes sense to b2b businesses as it lowers cost of marketing and increases revenue without spending more.

This short post, highlights 3 focus point in b2b marketing:

Get closer to the sales department

Current economic swrils has given decision-makers the right opportunity to forge better relationship between marketing and sales department. Many B2B firms are training resources to understand the needs and requirement of customers. Right training and tool to sales force enable them to build the right kind of relationship with customers.

Identify the most profitable customers

Most business are poor in identifying profitable customers. The right distinction between high-value customers and low-value customers can help you strategize the right marketing game-plan. Right understanding of customer segments, ( top level customers, middle level customers and smaller customers) also help businesss marketers to channel marketing dollars to the most receptive customer segments.

Find the best way to use online marketing channel

Intelligent use of online channels can spur-up conversation with prospects and customers. This can feed more marketing leads and bring out your product/service in the online space. Get the leading edge in your markets through online prospecting and gain quality visitors from online circles.

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Prospect Marketing Services

How You Can Reach Prospects through Niche Data

Our multi-channel prospecting data can help you reach IT decision makers, IT marketing heads, influencers, executives. With over ten thousand records, we help our clients to send personalized campaigns to diverse industries and to JD Edwards implemented companies.

JDE prospect data come with comprehensive information of each prospect. Our data contain email, fax, postal address, SIC code, location, business demographics. Moreover, we can remodel our data to suit your specific business requirement. Our in-depth data even cover social media profiles and mobile numbers of prospects. This new-age digital data can help you to reach prospects in more ways and reduce the cost of building your brand.

Reach more and Gain Customers

JDE user data are meticulously updated through tele-contact and online campaigns. We partner with recommended list vendors to provide you with the highest quality of-the-shelf databases at an affordable cost. We specialize only on specific market segment and hence our accuracy is more than other list vendors.

Apart from ready-to-use list, we also tailor make prospect data as per your business objective. We can customize the list to reach specific market, location, business, industry or based on sales volume.

Our customers frequently use of data to reach c-level and line-of-business decision makers for b2b prospecting, and to generate quality traffic to their site. You can use our data to send e-newsletters, inform trade shows, spread awareness of your application or get more participants to IT conferences or seminars.

Our prospect acquisition list can fuel your sales pipeline with real leads that have the real revenue potential. For more details on list size, cost and reach, submit your request in this online form.

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Reach More Customers With Less

How to gain insight into your best customers?

Superior data around your customer drawn from demographic, firmographic, transactional and behavioral information allows you to figure out the best customers.

Most b-to-b marketing managers lament the status of their in-house databases, but they can't figure out how to explain the gravity of the issue. Studies has pointed that 10 to 35 percent of b-to-b marketing database contain critical errors. The ramification of such errors are felt all over the organization.

Differentiate with high quality prospect list

JD Edwards master data facility can bring proven, measurable results from email marketing. We have the capability to zero in your prospects, based on location, title, industry or volume. Right understanding of your customers results in targeted marketing and help you gain customer insight. Targeted marketing to high-profile customers can improve lead counts, increase biz revenue for your business.

How can JDE user list increase your ability to reach targeted users?

• Increase lead conversion: Reach new prospects
• Boost response rates: Increase web site traffic from quality visitors

At JDE user list, we vigilantly acquire quality information of JDE professionals & decision makers. Our actionable data derived by multiple sources ensure that sales reps receive high quality prospect information for impactful lead generation.

For more information on how to achieve lead growth from JDE user list, submit the requirement in the form below.

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5 common-sense marketing tips

It makes good sense to reach customers through multiple communication channels. Having the right exposure through well managed communication will generate a wider response from your target audience. The time is perfect to re-plan and align new customer-centric strategies. Utilizing "customer data" into meaningful experiences will enhance the brand worth.

So, how to plan your marketing to reach more receptive audience without loosing sight of the customer's thought.

Before you embark on the voyage to meet your customers, it's time to answer the following questions:

• What do customers say that they LOVE about you?
• What has caused disappointed in them?
• What do customers say that you should improve?
• What do they value about your company?
• Who are the customers that recommend you?

The strategy of becoming customer-centric has two additional benefits:

• You'll get free marketing publicity through consumer buzz
• You'll get new customers to your biz without spending a dime

Good luck

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Let Results Speak for itself in 2010

At the start of every year we dole up long list of resolutions, determined this year will be different from the one before.

We labor hard, freaking out brains out, thinking how we can reshape the quality of life. Such visions and mission glorify the initial phase of every year, only to go dead-pan in the months ahead.

Having said these, how do you visualize your biz goals? How to get ahead the kids in the race?

I've a short and simple formula for success. It all starts and ends with your CUSTOMER. Next question is how to reshape your relationship with your existing customers. How to add more to your repository to give you steady returns?

Start by addressing these basic question on 'retention' and 'customer' acquisition and you're on the way to have the best results. In the next few posts, I'll give short tips and strategies to spice B2B customer acquisition and retention. Before all this, I hope you'll do your homework to acquire relevant data around your customers.

Explore. Dream. Discover.

PJ

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