Customer Centric Messaging - make it relevant

How can you expand your customer base with relevant messaging?

Today's business climate requires relevant communication with business partners in diverse software/ hardware environments. Developing value proposition through targeted offers require segmented profiles based on your business needs.

In order to dig deep into your customers' behavior and preference, you'll require effective customer profile capture services.

Subscriber management

Customer profiling in an integral part of providing focused email communications to your customers. Well orchestrated subscriber management services will showcase the exact services

• Capture news prospects through offline & online acquisition
• Engage and target selective campaigns

 Customer profiling
Segment customer base to send more precise communications. This is achieved by collecting and updating profile and preference data through in-put forms

• Collect new customer data based on specific profile questions
• Determine optimal messaging through qualitative data inferences

 JDE user list capture and store contact information of JD Edwards users at our state-of-the-art database. We let our clients to use this critical marketing information for expanding the marketing reach and by expanding online and offline customer contact information to their record.

Some of our clients have recently used JDE list for:

• JDE System Installation Services
• EnterpriseOne Releases Upgrades
• CNC Support & Maintenance
• Business reporting services
• JDE Global Rollout Services
• Technical Consultancy services
• Business Consulting services
• Applications Consultancy services
• Promote international deployments
• JD Edwards CNC Performance Tuning Audit
• System Audits & Health Check services
• ERP Evaluation Services
• Upgrading JD Edwards products
• JD Edwards CNC Concepts Training
• Helpdesk support
• Managed Application Services
• JDE Training Services

We have more than 220 active customers across a broad spectrum of markets, including

• Construction & engineering industry
• Wholesale Distribution
• Manufacturing and distribution
• Insurance
• Real Estate / Property Management
• Manufacturing

Our flexible and customized approach allows us to provide the right marketing mix that reduce the cost of lead generation and gain more ROI from marketing.

Our permission-based email list enables you to quickly reach target-group through electronic mail. Our specialized lead list covers niche market suitable for ERP markets and for software application markets.

For details on our list or for FREE list sample, please submit your contact details in the online sign-in form.

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List Management - Outline of Best Practices

• Remove suspected spam trap or honey pot email ids 
• Correct any invalid, bounced emails or misspelled emails
  
• Freshen up your email database with ECOA service
• Handle bounced emails. Sort messages
• Segregate hard email bounces and treat it separately
• Remove un-subscribes without any delay
• Use dynamic segments to segregate data based on specific profiles
• Segment list by domain to catch with domain specific issues
• Try to re-engage with inactive subscribers through special offers

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Quick Guidelines for Successful B2B HTML Emails

Does email design require the same kind of treatment given towards websites?

Most designers design emails with the same design eye of a website. But, how can similar design treatment give work for two different entities, when the purpose is different?

Email message send to subscribers are crafted with a definite intention or purpose. Whereas, website has to cover wide range of utilities - brand, marketing and business.

Here's the quick tips in email design and purpose.

Readers’ time is precious— Make your message snappy - Inbox is too crowded for elaborate explanation

Only to Permission -- There's no two ways about permission. Send only to those who have expressed intention to receive your mailers

Relevance is everything -- Every communication must be relevant to the user. Else it's fate is doomed, even though you've got the consent

Simplify unsubscribe process -- It's futile to have uninterested users in your mailing list. Quality matters more than quality

Populate "ALT" tags for images & design email templates around 600-625 pixels wide

Test email for image rending issues -- Every email client has some form of image blocking. Send test emails before they rely on

Use tables-- Create columns using structural tables

Send text version -- Send HTML & text mails for more readership

CAN-SPAN Act -- Don't just say. Confirm to the law of the land

Test, test, test -- Seeing is believing. Test before you sent it across

We believe that email marketing is both an art as well as science. It requires the sender to use the best online strategies to improve email delivery, and know-how on latest technology for email broadcasting.

At JD User list, we use both our intuitive skills and latest know-how on digital marketing to provide the best ROI. Our team of managers, trainers and support crew can select the best-fit solution that works well for you.

Need help on designing b2b software marketing email campaign? Contact us now for a free 20 minute consultation.

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Increase revenue by targeting JDE executives

With more than 10k JD Edwards professionals in our database, you can confidently promote new products/services to an audience suitable to your line of biz. Our clients use our segmented database to establish one-to-one communication with software vendors, JDE professionals, technical experts and influercers related to OneWorld/EnterpriseOne and World J.D. Edwards ERP.

Our client base consist of small business owners to Fortune 500 companies who are looking to expand biz on a national scale. JD User list work by building niche data of users through our trusted network of lead partners and through affiliation with JD User community.

Benefits and Features of JDE user List records

    * 10k+ JDE executive records
    * Target key decision makers in JDE domain
    * Quality data – Records run through NCOA, and DPV software
    * Updated twice in a month – fresh, accurate data
    * 95% deliverability guarantee –
    * Real time advice from our data representaitives
    * Affordable pricing
    * Firmographic selects
    * Run free counts and quotes

Get More Sales For Your third party Application/Software services and support:

Sign-up to learn how our b2b data can help you reach more prospects and close more deals. Our customer service staff will explain how our structured JDE data can cut time-consuming list building process and instantly get your message to high-value customers.

JDE b2b email marketing list drive dramatic improvements in revenue through

>> Multi-channel marketing services
>> Industry-specific list solutions
>> Real-time email tracking tool
>> Industry leading email-delivery rate

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How to engage newsletter subscribers

We’re in the midst of information overload. Deluge of information from myraid channels has changed the way we absorb information pouring into our in-box .

To quote Sherlock Homes, “You see, but you do not observe."

With too much exposure from fleeting media, we're blinded – ad blindness. This phenomena has put more pressure on online marketers to come with effective designs, content to catch the short attention span of readers/ subscribers.

In pursuit of more readership, web masters are leveraging on valuable content and attractive designs to put them one-step ahead of their competitors.One these lines, I'm putting up few time-tested strategies that can help you gain more readers and customers from enewsletters and your online journals.

Here's the 11 effective ways to add value to email newsletters. Include these best practices and get more eyeballs and clicks:

E-newsletter helpful tips/tactics/strategies

1. Append useful information/ resources
2. Include short-surveys related to your product/services
3. Include customer success stories and testimonials
4. Add video Link in the newsletter
5. Add breaking news on relevant topics
   
6. Give newsletter a personality(right personality can complement brand image, product, website/company)
7. Incorporate announcements of workshops and other biz events
8. Add customer reviews and publish customer recommendations
9. Include links of top articles from previous newsletters
10. Give out prizes, freebies and spotlight the winner
    
    
    
    Finally its important to reduce email fatigue by increasing the time-gap between two email campaign. If you're sending more than once in a week, you can reduce the frequency by making it weekly or fortnightly.
    
    Get FREE e-newsletter evaluation based on your business needs.

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18 ways to increase opt-in Email address

Software technology marketers dream email database would consist of opt-in email address of decision makers associated with companies at the threshold  of replacing or updating their ERP application. But just wishful thinking alone will only result in lost opportunities and low market demand for your products and services.

Best way to acquire such hot leads is through progressive list building. It takes time, effort and constant follow up to build a sizable list of email addresses. Over the years I've interacted with B2B marketers, and saw the loopsided database marketing plan.

As we move in the last quarter of 2009, its time to spruce up your online marketing game plan with best practices. Based on my experiences in digital marketing, I'm listing down few rudimentary steps for building opt-in email list.

18 strategies to build permission-based email database

1. Give sign-up details on your business card.

2. Tradeshows attract industry leaders and influencer's under one roof. Place a register or fish bowl in your booth to collect business cards from attendees

3. Include signature in your email with a link for sign-up

4. Send email to all customers in your database asking them to join your mailing list

5. Join user groups, or business groups. Email to the members about your services with a link to sign-up

6. Sponsor business meet, host Industry seminars or biz related event ( send invitation to potential attendees and collect contact information of attendees )

7. Offer freebies in your website ( white paper, E-books or discount vouchers ) in exchange of sign-up

8. Train in-house team to collect details during customer interaction. ( Motivate them with suitable gains)

9. Include sign-up forms in your website ( Give free research paper/ Industry report ) in exchange of sign-up form

10. Send request to existing subscribers to refer their associates/partners ( Motivate more through discount offers or bonus tied with more referral)

11. Track repetitive email bounce backs - reach them through other media channels and get updated email address for active mailing

12. Include sign-in form in your email Newsletter. Create forward button in the newspaper for spreading your work across the market space

13. Use organic results to get interested visitors in your website. Optimize your site through natural search engine optimization

14. Leverage call centers – Train your staff to request for email address with of customers

15. Send direct mailers with a 'green tag marketing”. Ask the users to part with email address to reduce the dependence on paper correspondence

16. Before login out, prompt the user with an opt-in form

17. Publish articles in leading journals and get more users to your sign-up page

18. Use social media sites to spread your brand name and interact with brand followers. Provide link in facebook or other social media sites for users to quickly opt-in to your mailing

Uncover new markets with JD User Lists

Are you getting enough email leads to promote biz enterprise solutions? Are you able to reach key JD Edwards executives or decision makers through permission email marketing?

JD User List can power your biz with high-value email address of C-level executives, and decision makers in JDE domain/erp domain. With our quality b2b list, you can communicate with key propsects in less time and with affordable investment in marketing.

Start now with a free sample list. Contact us with your market requirement and we'll provide 25 free records that tally with your biz markets!

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Get edge with intelligent JDE data!

How business intelligent data help JD Edwards professionals reach niche audience?

62% of the Oracle's JD Edwards consultants surveyed said that they increased order-conversion rate by 44% in enterprise solutions through quality JDE customer data.

Acquiring insights from existing customer data enable your sales team to identify future market opportunities. Due to this, companies invest heavily to interpret data to target customer relationships.

Question: Do you want to continue doing things the “old way”, or acquire new customers through intelligence use of data?

Here's a chance to collaborate electronically with JD Edwards decision makers and make profitable liaisons for your consultancy biz.

With our targeted database, you can offer full range of consulting services:

• Project management
• Technical expertize
• Upgrades
• Support
• Training services

Successful digital marketing strategies takes root from in-depth data of decision makers and business influencers working in JDE domain. Get the leading edge through targeted email campaigns and maximize your brand name with C-level leaders and influencers in the business Enterprise segment.

Contact us for customized list of executives working on JD Edwards World and JD Edwards EnterpriseOne.

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