B2B List Building Essentials

Building in-house list can be taxing or cumbersome for most B2B marketing companies. It takes time, and  human effort to build home-grown list. Despite the odds, every marketer aims to build a good share of in-house list.

Here're two valuable articles, resources on B2B list building strategy

Getting the right email address
Build trust and value before they subscribe ( http://www.email-marketing-reports.com)

4 Email List Building Essentials
Building the Foundation for a Healthy Email List( Source: Lyris)

By P J Moris with No comments

Top Sales Challenge!

• What's bothering you in achieving your sales targets?
• Is it the dearth of quality leads or the quantity of high value leads? 

This chart from Marketing Sherpa spots the top challenges. Meanwhile, let's find new ways to build new markets.

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How fresh is Your B2B Data

These 7 signs can indicate that your marketing data requires a second look.   

First there would be subtle signs and then you get the alarm bells ringing from all sides. If you fail to notice both, then you're headed for serious collision with law and repute.

If you start seeing early signs as noted below, it's time to prepare your data for early cleansing. 

These signs apply to any B2B data, and usually indicate that your data has run out of steam or just lost value.     

 7 fatal signs that your B2B data is old:

  

1) Increase in hard bounces

2) Low email delivery rates

3) Fewer response from users

4) Complaints from users

5) Too high un-subscribe rates

6) Low quality inquiries or call back request

7) Returned emails - User not found

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Good directions to boost IT purchases

While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process.  These founding serve as a guide post on the strategic framework for IT marketers.

Key findings include: 

• In most IT purchases, IT management is significantly involved
• The buck passes from IT Staff, then IT management and finally CIO approves the final purchase
• Resources used in vendor selection: Tech Publication, Tech Sites, Peers and White Papers
• While dealing with known vendors, IT purchase cycle is reduced by 2 months

With the bourgeoning information in hands of IT professionals, it's important for marketers to provide trusted content to make IT related purchase decisions. Providing information through articles, reviews, white papers gives IT marketers with opportunities to engage with IT stakeholders and key decision makers.

This post is sourced from the IDG Enterprise study:

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