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Thursday, April 29, 2010

JDE Manufacturing # 1- JDE Module Segment List -

How exposed are you?

So much is at stake when you're eying niche business in enterprise segment. That's why you need the right targeted list to up-sell and cross-sell your products/services. Having high quality list of user from ERP is critical to your lead generation. We help you to identify the right gaps in the market with niche biz list. Take the first step towards reaching them.


JDEdwards EnterpriseOne Manufacturing Communities
Oracle's JD Edwards EnterpriseOne Manufacturing software user list is a specialist list segmented by users currently using JDE manufacture module. Our data has been complied from multiple sources. We have procured some portion of list from conferences, Oracle user groups, list vendors, JD Edwards user community IT trade shows and through in-house research.

List count of JD Edwards Manufacturing users in our database

Total Records Available: - 7,583 Executives
( updated as on 2/28/10)

JD Edwards Manufacturing is a solution in Oracle’s JD Edwards EnterpriseOne Supply Chain Management family of applications.

Title in JD Edwards EnterpriseOne – Manufacturing

  • Decision Makers
  • Operations Managers
  • Business Analysts
  • Master Schedulers
  • Production Personnel
  • Accountants
  • IT Personnel
  • Planners
  • Procurement Specialists

Oracle | JD Edwards EnterpriseOne's manufacturing suite for organizations that manufacture, construct, distribute, service, or manage products or physical assets.

JD Edwards Manufacturing Product Modules solutions

  • Demand Flow Manufacturing
  • Manufacturing – ETO, PDM, Shop Floor
  • Quality Management
  • Requirements Planning

Most buyers of JDE Manufacturing module

  • Hiring/ Executive Search / Recruitment
  • Newsletter subscribers
  • Conferences
  • Third party application and solutions
  • Installation
  • Up-sell & cross-sell

Please sign-up to get instant quote and updated list of Oracle JDE user base. Get instant reach across the right tech-audience. Promote and deliver.

By P J Moris with No comments

Monday, April 26, 2010

Business Email Message Check List In One Glance


Email message check list for newbies

Is it easy for users to unsubscribe?

Does unsubscribe button work?

Is your message signed by a real person?

Is the topic relevant to the recepient?

Does you email get to the in-box at the most receptive time?

Is there any beneficial content in the email?

Did you include the link to the privacy statement?

Does it include a disclaimer?

Is the content short and sweet?

Is it free from spam trigger words?

Do you have a clear call to action?

Did you create a plain-text version of the email?

Is the email color cosistent with the brand image?

Have you personlized the message?

Did you include ALT tags for images?

By P J Moris with No comments

B2B Email Killer - Top Spam Trigger Word List

How to avoid the big red flag!

To send effective business-to-business email it is necessary to avoid inadvertent usage of spam trigger words. This list contains the list of common spam words that sneak into most of the business emails.

Many technology marketers frequently commit the mistake of using spam tainted words in the copy. As new words get into the spam list, it's important to check the spam score of your copy before you hit the send button.

Here's the top 80 Spam words in Business-to-business emails:

Compete for your business
special promotion
100% satisfied
Accept credit cards
Act Now!
Affordable
All new
Hidden' assets
Amazing
Apply online

Increase sales
Bargain
Best price
Billing address
Buy direct
Call free
Cards Accepted
Cents on the dollar
Check

Search engines
See for yourself
Click / Click Here / Click Below
Click to remove
Compare rates
Cost / No cost
Do it today
For free
e-mail marketing
Free installation

Free offer
Free preview
Free website
Full refund
Get it now
amazing
Giving away
Guarantee
Hidden
Increase sales

Information you requested
Investment / no investment
Investment decision
Marketing solutions
Message contains
Month trial offer
Never
No gimmicks
No Hidden Costs
No-obligation

While supplies last
One time / one-time
Opportunity
Order / Order Now / Order today / Order status
Orders shipped by priority mail
Performance
Phone
Please read
Potential earnings
Pre-approved

this is not spam
Profits
Real thing
Remove
Risk free
Terms and conditions
Satisfaction guaranteed
Save $
Search engines
Solution
Special promotion
Unsolicited
Unsubscribe
Urgent

For more information and for spam compliance guide for Business, please read the report from Federal Trade Commission.

By P J Moris with No comments

Wednesday, April 14, 2010

Perfect Match E-newsletters - Ezine tips

Technology Marketing through eNewsletters
Email newsletters is one of the popular medium through which technology marketers earn brand visibility and get extra marketing mileage. To make newsletters effective, informative and effective, you've to package the ezine with information that pep the interest of technology centric users.

This short post will give quick snapshots on how you can build powerful and effective enewsletters

Communicate with customers through effective ezines

  • Make them relevant, valuable, timely
  • Include information tailored to your customers’ needs
  • Design the ezine so that's easy to read and share
  • Design enewsletters for latest readers like ipad etc
  • Keep attractive and short subject lines short <>
  • Use a consistent ‘from’ address

Know your user and set the right Enewsletter expectations

  • Start relationship with new subscribers by collecting their expectation
  • Provide relevant and cutting edge news & market trends
  • Find out the preferred newsletter frequency
  • Segment customer base to match information with their needs

Triggered ezine communication get maximum results

  • Survey users to get feedback on user's expectation
  • Find out when and how frequently they would like to receive it
  • Tell them how frequently they’ll hear from you and stick to your promise
  • Send timely offers to newsletters subscribers

Here are five powerful reasons to start eNewsletter program:

  • Communicate regularly with targeted users
  • Generate more qualified sales leads
  • Become a thought-leader in your business
  • Increase sales and enhance brand loyalty
  • Soft-sell products and services
  • Keep customers informed about new products and services

Begin collecting opt-in user data and build up a formidable database of interested users. If you like to know more on how to create, send and track enewsletter, then you can contact us with your details.

We'll be glad to help you voice your thoughts through creative and powerful enewsletters. Get support on ezine design, content and tracking. Talk to our campaign representative. Sign-up for quick call back on our capability.

By P J Moris with No comments

Tuesday, April 6, 2010

Key bottlenecks in Database Marketing

Key Obstacles to Database Marketing

Internal Environment

  • Prevailing Business culture
  • Lack of understanding of objectives
  • Cooperation and commitment
  • Decision making style

Technical

  • Database Architecture & Design
  • Data Maintenance
  • Data Capture
  • Data Models and Performance Measures
  • Buy or build decision

Marketing Implementation

  • Failure to Track ROI
  • Failure to Segment Data
  • Failure to Personalize
  • Failure to Send Relevant Offers
  • Failure to Track Customer Feedback

Many business-to-business companies invest heavily in database marketing. But due to avoidable glitches database marketing fail to impress on the ROI front. In the next post, I'll give some special tips to improve service and profit from database marketing.

Thanks,

Moris

By P J Moris with No comments

Database Marketing - Four Constituencies

Four constituencies in every database:

Current customers

Frequency of purchase
Average order size
Lifetime value
Recency of purchase
Transactional details
Extensive demographic and business information
Receptivity - tendency to buy product/services, channel preference

Prospective customers

Similarity to current customers
Basic information (name, address, etc.)

Lapsed customers

Vendor accounts
Purchase behavior

Ideally companies must determine the appropriate requirement of data, its structure and technology platform required to meet its objectives. Unfortunately, many businesses only collects the minimum data necessary to fulfill the basic facts of the data. This limit the purpose of database marketing and undermines the optimal performance of your marketing.

By P J Moris with No comments

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