Merry X-mas

Christmas is so near and it's time to gift yourself with the knowledge that you have come a long way in this year. You have progressed in life, in biz and I'm sure this festive spirit will bring you cheers and happiness to all.

2009 has been hard for many small biz owners. But such hard trials will definitely help us to gain more knowledge in business and in our life.

I wind this post with the bright hope that 2010 will usher best prospects and more wealth to all fellow Americans and to the mankind.

In God We Trust

Moris

By P J Moris with No comments

Enrich Your ERP User Data

Quality customer data add multiple dimension and provide comprehensive view of your customers. Data points usually cover customer details like demographic information, business firmographic details and behavior information.

Data enrichment process is the process of gathering relevant information about the customer. Good quality customer data enables b2b marketers to:

• Build customer loyalty
• Send reminders to customers
• Send targeted offers to customers
• Invite customers for special events and offers
• Send announcements about changes in business

In a recent survey of over 800 decision-makers, 42% said that data enrichment was a “important” priority to getting value from CRM initiatives. Consistent value- addition of quality data into your repository is a sure way to get value from your CRM applications.

Our data enrichment process will:

1. Append key fields to your corporate data
2. Profile customers for personalized marketing
3. Add standardized description to each record
4. Highlight profitable fields for in-depth marketing

We recommend you to conduct regular data enrichment process to add more depth to your data and get more value from customer data.

Please contact me to know how you can benefit from data enrichment.

By P J Moris with No comments

Your Reach!

JD user list's clients have full access our b2b proprietary business information of over 2 million companies and 8 million executives worldwide. Our niche database uses one-of-a-kind data collection and data management tools that sort business types, revenues, employee count, SIC code, competitor list, executive details, and much more:

1. Cover of more than 2 million companies
   
2. Comprehensive profile of over 8 million decision makers worldwide
3. Detailed company profiles, business firmographic data, and extensive demographic data
4. Decision-maker information includes Industry type, title, location, income, and affiliations
5. Valuable corporate information includes information on subsidiary and branch locations

Our powerful master database includes advanced search options that allow B2B users to locate niche markets and clone high-value customers. Our master datafile supports advanced queries to retrieve prospects data on sales, business development, supplier sourcing, merger/ acquisition activities, and competitive analysis. We undertake customer data integration efforts and data scrubbing to maintain high-quality business information of key decision makers.

Would you like to gain a clear understanding of your existing b2b data?

Do you require additional information on business data cleansing services?

For any of the above requirement, please contact us by filing the online form or reach us at our microsite.

Thank you!

Moris

By P J Moris with No comments

10 Gotchas that Derail B2B Marketing Initiatives

Many business-to-business online marketing deployments are fraught with dangers, such as unfocused marketing and poor email delivery. Such haphazard marketing can grind ambitions e-prospecting to a halt.

This short post give CIOs and decision makers a quick-peek look at the common mistakes of email marketing.

1. Targeting more users that you can chew.

2. Selecting the wrong target for the right prospect data.

3. Failing to incorporate data intelligence in prospect communication.

4. Email rendering issues.

5. Weak call to action.

6. Failing to provide relevant user-centric email content.

7. Immature email proposition.

8. Poorly conceived email template.

9. Failing to optimize the size of email template.

10. Failing to incorporate email personalization and email segmentation.

Take control of your lead nurturing email communication by using the best practices.

If you have any queries please feel free to call for immediate assistance. JDE User list can help you to improve marketing ROI, and reduce operative costs of your online marketing.

By P J Moris with No comments

Micro Marketing to JD Edwards Decision Makers

How well do you know your customer?

We're right in the midst of information age. Everyday, businesses generates tons of information through customer interaction. All these data around your customers sitting in silos can potentially gives shape and meaning to your customer. In short, knowledge about your customer is from your data.

Knowing who your customers are, gives you an edge in marketing. This also helps to get repeat biz from repeat sales. Result of such business model - less marketing cost, more revenue.

Through quality customer data, you can learn much more about their needs and preferences Business intelligent customer data will help you to send targeted email promotions and gain higher customer responses. Customer data gives vital clues on how to model the right communication . This feedback helps business marketers to formulate effective sales strategies.

Answer the following questions about customer-centric marketing :

• Are you reaching the most responsive audience with your offers?

• Are you communicating the right messages and offers?

• Are you reaching audience through the most receptive marketing channel - direct mail, email, telemarketing or mobile communications?

• Are you reaching your prospects at the most receptive time of day?

Right answer to these question will reveal the true identity of your customers. Moreover, this information edge will help you to collate similar data and come with cost-effective marketing strategies.

Get the winning edge!

A winning formula for reaching JD Edwards decision makers segment incorporates a sophisticated segmentation from the comprehensive customer data. This involves merging behavioral, business segmentation of customers. Such miro-marketing strategies will help decision makers to match offer to needs of the respective audience.

We provide the tools and expertise to help you:

• Jump start your marketing to reach niche target audience
• Fully leverage our expertize and marketing to reach your market
• Make full impact with fewer resources and in less time
• Increase ROI by taking advantage of industry best practices
• Learn new email marketing strategies from our experts

To initiate a no-obligation discussion with our representative, sign-up now in the response request form with your details.

By P J Moris with No comments

Death by PowerPoint - Rules of PPT

Death by PowerPoint

View more documents from www.kapterev.com.

Plan carefully|Do your research|Know your audience| Tips to executives on PPT from kapterev.com.

By P J Moris with No comments

Market Mapping of B2B Decision Makers

The objective of market mapping is to define the B2B market based on the requirement of decision makers. Market mapping help b2b marketers to develop a blue print of the entire market space, and enables decision makers to come with alternative marketing strategies to gain niche segments.

This process involves three distinct phases, as follows:

Market definition:
Business markets can be defined in terms of the core benefit served by the products or services. The data related to customer’s alternative to such products and services are also collected.

Market Mapping:
This stage is used to develop a clear understanding of channels to market and the role of decision makers and influencers.

Market Segmentation:
This detailed process analyzes the key junctions on the market map. Following steps are used to map the market into key segments. It is further sub-divided into four groups.

Who buys?
This process identifies and defines the different types of decision makers. Is it a group of people (large corporate) or small independents (SMBs) or individuals.

What is bought, where? When? How?
Objective of this step is to identify the key discriminating factors used by decision makers. At this stage, data related to the probable time of purchase, mode of purchase, etc are collected.

Who buys what?
At this stage, broader segments are further divided into micro segments to reflect niche purchase traits, preferences.

Why do they buy?
During this segmentation process, customers are grouped within the same market into different groups. For example, some decision makers are influenced by service, some by price, and some by quality and so on. These information forms the critical purchase influences and this micro-segment represent the best way to service the customer.

Closing thoughts:
Segmenting b2b data with pinpoint accuracy, help software marketers to determine their best prospects. This prospect knowledge help them build high-response promotions, and acquire marketing acumen to send offers at the most receptive time.

The following market mapping questions can help you see and rank the solutions in your market.

• What are the key buying appraisal criteria that buyers would consider for buying
• How would you ‘map’ the main suppliers/ providers on this market map?
• What other product/service characteristics are very important to a buyer?
• What would be an ‘ideal’ buyer

JD Edwards user list provides a robust market mapping platform to help your organization to collaborate effectively with target buyers/resellers. Reach me with your contact information for a quick assessment.

By P J Moris with No comments

How to Fill B2B Sales Pipeline with Quality Leads

How can you develop targeted online marketing campaigns in the most cost-effective manner and yet drive b2b lead generation in full steam?

Understanding the right media to reach prospects and then tracking, optimizing the campaigns are the core competencies in direct marketing. This short post in four core points, defines the pivotal points of an online lead generation program for b2b technology markets.

1. Create high-value web site for your brand
   
   Your web site is your prime digital showcase. Increasing number of b2b prospects are visiting web site before ever calling a 'live' sales rep. Your web site can either be a turn-on or turn-off for prospects. Consider, the value of your virtual identity while creating your web site.
   
   
   
2. Monitor the web visitors
   
   Track the movement of visitors in your web site. Monitor the number of visitor, what they are reading and understand what makes them move away from your website.
   
   
   
3. Know how your prospects find you - Use tagged URLs.
   
   Apart from the movement of visitors in your page, find out how these visitors land on your web page. Is it through sponsored link, organic search or through social media. Tracking URLs or tagged URLs provides an accurate way to identify the referring site.
   
   
4. Test and optimize campaigns
   
   
   Based on customer feedback and analytics report, modify the email campaign to make it lean-and-mean sales machine. Such ongoing campaign optimization is the best way to gain more revenue from b2b lead generation campaigns.
   
   What Does This Mean for Business-to-Business Marketing?
   
   Recession has to a large extend changed the B2B buying behavior in software marketing. As a result, B2B buyers in enterprise application software (EAS) are taking a longer buying cycle. This is due to various factors, ranging from economic to the changes in the business model. In many companies, single decision maker role is making way for a more complex 'buying model'.
   
   
   In this situation, it's essential for b2b markets to draw marketing plan that align with the b2b market. Best lessons are learned from the market. Follow your peers, and test new online channels including mobile marketing to reach key JDE decision makers.
   
   Contact JDE User list for more information pertaining to customer acquisition plan for JDE B2B markets. We can help you expand the reach of your campaign with ready-to-use data of decision makers and executives from Information Technology sector.
   
   

By P J Moris with 1 comment