Firmographic Data Segments - Software Marketing

How can you connect your customer data to suit specific marketing plans?

Today’s smart data-driven marketers leverages homogeneous buying behaviors of customers to create compelling value proposition. Research into these vital metrics enable decision makers to identify segments and cater specific business solution depending their varying wants.

Data segments in Software marketing

In the business-to-business market, marketing based on implicit/behavioral data of customers bring in more campaign response and increased lead generation. In order to achieve this, software marketers resort to data segmentation based on how customer has responded to earlier offers. Propensity-to-buy list of customers are frequently used by marketers to promote cross-sell and up-sell offers.

Market segmentation in Information & Technology markets

Market segmentation creates common pools of data with the same traits or similar attributes. Software marketers normally uses the following attributes to divide customer data into unique market segments.

Based on these variables, marketers segment their B2B markets. It includes:

• Geographical variables: regions, countries, states, zip-codes, counties, etc.
• Demographics: gender, age, income, education, occupation, nationality, etc.
• Business firmographic data: Industry, SIC code, Revenue, sales channels, etc.
• Business line: Product and service types, categories
• Behavioral variables: Product usage, brand loyalty, readiness-to-buy stage, etc.
• Offer types

JD user list offer data segmentation solution to our clients to get increased response from targeted email marketing. Segmented data enable you to boost direct marketing response rates by targeting prospects most likely to respond.

JDE user list deliver clean data to end-user and help you to:

• Develop new strategies to acquire, retain customers
  
• Add business intelligence to customer files
  
• Segment and target customers precisely
• Deliver offers that resonate with target audience
• Increase sales and marketing efficiencies

In-depth analysis of data makes your marketing align with the customer sentiments. Our data expertise stretches beyond strategy to acquisition, allowing us to suggest best-suited database marketing plan.

Contact us for one-to-one free discussion on how well we can segment your existing customer records for more meaningful marketing.

By P J Moris with No comments

customer profiling for Software Marketing

PROFILE YOUR BEST CUSTOMERS TO FIND MORE LIKE THEM

Cash crunch in the economy has badly affected the investment mood of buyers. This is true in technology based industries and with software implementation firms. Even the best-in-class software solution vendors are running dry with few customers.

While all marketers are searching high and low for new customers, top-notch marketers start their search by studying the best customer.

Yes, customer cloning is the best way to energize your sales. Better the clone, more accurate marketing plan. Customer cloning give you a definite picture of the potential customers. This inference is drawn by studying all the preferences, traits, likes and dislikes of the best customer.

Customer cloning is not a simple exercise, but it involves assembling of all known information about your customer. It can include demographic, firmographic, behavioral elements surrounding the best customer.

Profiling identifies prospects. More than that, profiling can help you plan focused marketing: target receptive groups, market at particular location, business, Industry or on title.

Who Can Benefit From customer cloning?

It helps your sales and marketing team to reach more customer, sell more, or sell more efficiently. Benefits extends to marketing and sales department. This includes the:

Marketing representatives:
It helps them to design targeted go-to-market tactics.

Sales reps:
Enable reps to close more deals by communicating more efficiently.

Telemarketing team:
With the right blueprint of your customer, tele-marketers can interact effectively with prospects and create more qualified leads.
Direct marketing team:
Customer cloning supports direct marketing team by showcasing the most preferred marketing channels of best customer. Reaching customer through receptive media channel reap good response from marketing.

Contact JD User list to acquire the right customer list based on the best customer profile. Our consultants use latest profiling method to clone the most receptive prospect list for B2B marketing. Get the competitive edge of your products and services by reaching new markets.

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10 questions before you SEND?

It always happens this way. Just after hitting the send button, you realize that you've left out on those little finner aspects in your email. Bad, it only happens this way in most thing in our life. But, when it comes to business marketing, you need to take extra precaution.

What precaution will you take before you commit on the send button. This short post notes on the 10 basis elements required in an email message. These points are self explanatory and I'm sure, you'll answer these question before you send your next email campaign

Question before you send email campaign!

1. Is your email relevant?
2. Are you sending it at the right time?
3. Is it beneficial to the recepient?
4. Is it easy to unsubscribe?
5. Does the reply link work?
6. Is it signed by a real person?
7. Does your newsletter contain a compelling offer?
8. Does it contain privacy statement?
9. Does the email reflect your brand personality?
10. Is your email checked for spam words?

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Measure your email campaigns & grow

How often do you undertake full-scale tracking of email campaign?

As per the recent survey on 600 marketers, only 22% of marketers track the results of the campaign. This shows that a big majority of marketers have a cursory look at the email campaign metrics.

Accurate feedback gives an instant view of the success/failure of the email campaign. Report fetches the details on the number clicks, open, un-subscribes, and the 'hot spots' in the email template.

Why marketers fail to track email campaigns?

• Complexity of tracking tool deter users
• Less time to track & study the feedback report
• Expensive to use a tracking tool

JD User list goes one step further in email campaign tracking by releasing our new campaign tracking platform. This new version '5.1' released last month, allows our customers to freely track and understand the responses of email campaign.

This real time tracking application allows you to go behind the report with the help of visually elements - graphs and charts. Our versatile tool can track every single click in your campaign and gives a detailed report on: clicks, click-through, open-to-click ratio, delivery rate, conversion rate, and un-subscribe rate.

This campaign tool is FREE for our customers. For a free demonstration of our tool, please sign-in your details.

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