Tech Spending Bouncing back. Are you ready?

You heard it right. Leading reports by major b2b research firms all point to the silver lining from the business world. If we go with their word, we can see some steady rise in IT investments for enterprise software upgrades/CRM applications. If that's the case, how can you get ready to tap the market with effective marketing propositions.

How we can support you to reach your markets?

Permission list from JDE User list enables you to conduct selective marketing to high-value prospects. Our data segment cover over 16 core business segments and over 22 Industries. With our business-to business list, you can communicate to receptive professionals through email, phone, fax and through direct-mailing.

Each record in our database has in-depth segments like title, location, SIC code, volume, revenue and other key business demographics. These sub-segments, help you to focus your communication on selective traits of each business buyer and get more conversion.

Get the first-mover advantage and tap buyers with selective offers on technoloy and other proprietary applications.

B2B firms use our ready-to-use business list to:

• Send upgrade offers on current JD Edwards World version
• Promote ERP training and Education
  
• Facilitate networking opportunities with JD Edwards consultants & resellers
  
• Run customized campaigns to attract users working in JDE legacy system
• Expand user network with Oracle Utilities
  
• Get attendees for Tradeshows & Conventions
• Gain networking opportunities for Oracle technology and database professionals
• Prospect new offers to third-party application providers
• Send campaigns for membership drives
• Communicate with JDE client community
• Get instant reach to user through email campaigns
  

What can you expect from our niche b2b JD Edwards user data?

1. Expanded prospect database for b2b marketing
2. Shortened sales cycles with targeted mailing
3. Reduced cost-per-conversion
4. Comprehensive data to improve ROI

We need your help to uncover the right list for your target audience. Learn more about our unique data capabilities. Sign-up now for immediate assessment of your markets and for test data.

By P J Moris with No comments

How to Identify B2B Customer Profile

B2B customers can be mapped through demographic variables ( age, sex, location, etc), through psychographic variables ( business elements) and by the buying behavior. As a B2B marketer, customer elements will help you to unravel relevant customer traits.

This blog post details of the main variables under b2b each segment.

Demographic Segments:

• Number of employees
• Organization structure
• Number of Branches
• Headquarters of the company
• Types of product/service
• Size of Company
• Age of Company
• others

Psychographics segments:

• Market position
• Business strategy
• Workforce Type
• Business Style

Behavioral Segments:

1. How often do they purchase?
2. Are they price conscious
3. Is quality of service important?
4. Number of times they'll purchase?
5. How long to make a decision to purchase?

Decide on the relevant segmentation for your business

Geographic _____ Yes _____ No

Demographic _____ Yes _____ No

Psychographic _____ Yes _____ No

Behavioristic _____Yes _____ No

Mapping ideal customer profile will help you gain more insight from your current data. While you map, you can also can locate data inconsistencies, redundancies and inaccuracies.

We'll Mind Map your Ideal Customer

JDE user list provides direct, accurate audience measurement of your customer list -- Get sample Profile of your audience for FREE! Get easy-to-read reports that show your customer's profile and composition by domain, industry, or custom grouping.

Please enter your details by filling in our response request form.

By P J Moris with 1 comment

Q&A on lead generation

Most salespeople race in for short-term sales and focus on easy sales opportunities. In the frenzy to reach sales targets, the long-term sales opportunities fall apart.

B2B Lead nurturing strategies to drive conversions

Most B2B leads in technology sector takes a longer curve to close the deal. Some heavy investment decision takes about 5-to-12-month period.

This short post write-up points to three questions for you to help you improve lead generation exercise.

• Are you delivering the right messages to influence decision makers?
• How do you nurture the relationship and stay connected with prospects?
• What are the highlights of your value proposition? Does it does on increasing efficiency or reducing the cost?

Well crafted lead nurturing message will help you be in the loop with prospects. In the end, what matters is the continued touch through email, phone, or mailers. Through relevant communication through multiple mediums, you get close to the prospect until the “judgement day”- when your prospect takes the purchase decision.

By P J Moris with No comments

The Customer Collective | Our Value Proposition

The JD Edwards users mailing list from JDE User list gives you instant access to over 102,000 + CIOs, CTOs, and other senior IT managers from software majors, enterprise domain segments, and to IT centric businesses.

B2B Software Demand Gen & Sales Pipeline Acceleration List

This list is compiled form IT conferences, Oracle magazine subscribers, IT journals, Govt reports, IT list vendors, b2b trade shows and from leading Industry reports. The individuals in our database have the power to make purchase and licensing decisions at large to medium size businesses. The list is best-buy for technology centric marketing. It includes detailed information about software solution provides, third-party application providers, computer hardware vendors, tech gadget providers and other allied businesses.

Our multi-channel marketing list is only suitable for b2b businesses interested in reaching, potential customer, suppliers, and resellers. Our segmented data can help you send personalized offers with strong value propositions to key executives in technology firms.

How to make use of our specialized mailing data?

We provide the latest data on companies who can be potential customer for your business. We customize every list based on business objective. In general, our list can be used on these lines:

• Email Marketing to IT Managers and IT Decision Makers
• Communicate with technical influencers in leading companies
  
• Get vocal about your products/solutions
• Promote value proposition for your products/services
  

We've compiled our best-of-lot marketing data for you to connect wtih mid-market CIOs. Our data comes with multiple-contact information that supports mix-marketing. Connect with top decision makers through email newsletters, tele-promotion, direct mail invitations or use fax marketing.

Specialized Mailing Lists Make All the Difference

★ Get 34% more quality visitors to your website

★ Get more website convesion from targeted campaigns

Building a more well oiled data for your database is no simple task. By taking baby step approach and through persistent list-building, you can well be on your way to 'fatter' customer data.

If you require any additional support with busines data, please feel free to contact us.

By P J Moris with No comments

CLEAN-DATA campaign

Customer data is a key business asset and, like all assets you need regular service to retain its full value, else it can depreciate quickly. Right management of customer data produce reliable corporate information and enhances the value of business data.

Clean Data Key to Email Marketing

Correct customer data is vital for running successful marketing program and for the effective results from CRM application.

As part of CLEAN-DATA campaign, JDE User list is offering solution and free-consultancy to all data dependent firms. We believe that improvement in data quality will improve business revenue and bring out the right business climate.

In our no-obligation service you'll learn how you can enhance the quality of your data and how this has the potential to increase your ROI.

This one-to-one interaction enables you to:

• Identify the good/ bad data in your system
• Take effective steps to improve it
• Plan for steps to capture/screen right business data
• Achieve the 'single customer view' of your customer
• Enable you to create profitable segments from the existing data

Global Connect with Clean Data
Through best data-practices you can help you to prepare relevant, formatted correctly and consistent data for business application. If you choose to ignore data quality, the steady data of data churn will eat away the value from your data. It's now time for you to take positive steps to work at your data and ensure high ROI from marketing strategies.

Sign-up now for this limited period CLEAN-DATA offer.

By P J Moris with No comments

How can JD Edward business data help you?

JD Edwards user list can support your emarketing initiatives by providing accurate data of customers and prospects interested in JDE application suite. We have supported many IT consultants, technology marketers, third-party application providers, start-ups with prospect mailing list. Many of our clients have successful closed deals for installation and upgrade services for JDE domain. Our primary intend is on quality over quantity and ensure that the data servers the purpose.

Feature of our b2b data:

• Contains accurate business contact information
• In-depth fields such as SIC code, employee number, location etc
• Improves your marketing with targeted promotions
• Increases you to touch with client base
• Building new client relationships

Where does the data come from?

JDE user list acquire data of prospects from various reliable sources. We compile business executives information from leading data vendors, trade shows, conferences, magazine subscription, b2b magazines, Govt records, yellow pages data and other public records.


Customer-data Integration with CRM's

If you use CRM application for contact-management, JDE user list will enable all functionality to integrate your email marketing campaigns with the required application.

• We can export your list for delivery and tracking
• Enable you to track and view post-campaign reports
• Generate "hot list" to focus on lead conversion

Please contact us for more information on our lead list or ask for a quote on the list. Please fill the required details in the online form.

By P J Moris with No comments

Evaluate Your Email Program

The checklist below will help you determine the effective way to get results from email campaigns.The more statements you agree with, the higher your Email Marketing success.

Checklist for email campaign program

1. I am segmenting my email list based on customer groups/service models/
2. I test my email campaigns before rolling out.
3. I fine-tune the content, call-to-action, check for spam words
4. I optimize the image and design to build effective message
5. I give options to subscribers to set perferences about campaign content, timing and expectations
6. I email newsletters only when I have something of value to say to them

By P J Moris with No comments