B2B customers can be mapped through demographic variables ( age, sex, location, etc), through psychographic variables ( business elements) and by the buying behavior. As a B2B marketer, customer elements will help you to unravel relevant customer traits.This blog post details of the main variables under b2b each segment.
Demographic Segments:
- Number of employees
- Organization structure
- Number of Branches
- Headquarters of the company
- Types of product/service
- Size of Company
- Age of Company
- others
Psychographics segments:
- Market position
- Business strategy
- Workforce Type
- Business Style
Behavioral Segments:
- How often do they purchase?
- Are they price conscious
- Is quality of service important?
- Number of times they'll purchase?
- How long to make a decision to purchase?
Decide on the relevant segmentation for your business
Geographic _____ Yes _____ No
Demographic _____ Yes _____ No
Psychographic _____ Yes _____ No
Behavioristic _____Yes _____ No
Mapping ideal customer profile will help you gain more insight from your current data. While you map, you can also can locate data inconsistencies, redundancies and inaccuracies.
We'll Mind Map your Ideal Customer
JDE user list provides direct, accurate audience measurement of your customer list -- Get sample Profile of your audience for FREE! Get easy-to-read reports that show your customer's profile and composition by domain, industry, or custom grouping.
Please enter your details by filling in our response request form.
We'll Mind Map your Ideal Customer
JDE user list provides direct, accurate audience measurement of your customer list -- Get sample Profile of your audience for FREE! Get easy-to-read reports that show your customer's profile and composition by domain, industry, or custom grouping.
Please enter your details by filling in our response request form.
