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Showing posts with label email b2b list management. Show all posts
Showing posts with label email b2b list management. Show all posts

Monday, October 26, 2009

List Management - Outline of Best Practices

Added Jan 6, 2010, Under: , ,

  • Remove suspected spam trap or honey pot email ids 
  • Correct any invalid, bounced emails or misspelled emails
  • Freshen up your email database with ECOA service
  • Handle bounced emails. Sort messages
  • Segregate hard email bounces and treat it separately
  • Remove un-subscribes without any delay
  • Use dynamic segments to segregate data based on specific profiles
  • Segment list by domain to catch with domain specific issues
  • Try to re-engage with inactive subscribers through special offers

By P J Moris with No comments

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