The checklist below will help you determine the effective way to get results from email campaigns.The more statements you agree with, the higher your Email Marketing success.
Checklist for email campaign program
- I am segmenting my email list based on customer groups/service models/
- I test my email campaigns before rolling out.
- I fine-tune the content, call-to-action, check for spam words
- I optimize the image and design to build effective message
- I give options to subscribers to set perferences about campaign content, timing and expectations
- I email newsletters only when I have something of value to say to them
