We’re in the midst of information overload. Deluge of information from myraid channels has changed the way we absorb information pouring into our in-box .
To quote Sherlock Homes, “You see, but you do not observe."
To quote Sherlock Homes, “You see, but you do not observe."
With too much exposure from fleeting media, we're blinded – ad blindness. This phenomena has put more pressure on online marketers to come with effective designs, content to catch the short attention span of readers/ subscribers.
In pursuit of more readership, web masters are leveraging on valuable content and attractive designs to put them one-step ahead of their competitors.One these lines, I'm putting up few time-tested strategies that can help you gain more readers and customers from enewsletters and your online journals.
Here's the 11 effective ways to add value to email newsletters. Include these best practices and get more eyeballs and clicks:
E-newsletter helpful tips/tactics/strategies
E-newsletter helpful tips/tactics/strategies
- Append useful information/ resources
- Include short-surveys related to your product/services
- Include customer success stories and testimonials
- Add video Link in the newsletter
- Add breaking news on relevant topics
- Give newsletter a personality(right personality can complement brand image, product, website/company)
- Incorporate announcements of workshops and other biz events
- Add customer reviews and publish customer recommendations
- Include links of top articles from previous newsletters
- Give out prizes, freebies and spotlight the winner
Finally its important to reduce email fatigue by increasing the time-gap between two email campaign. If you're sending more than once in a week, you can reduce the frequency by making it weekly or fortnightly.
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